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Spin the Agencies of Record

“I base most of my fashion taste on what doesn’t itch.”—Gilda Radner

WORKHOUSE one of the country’s leading public relations and integrated creative agencies, announced that it has been selected as public relations and agency of record by B MICHAEL AMERICA, the American couturier and ready-to-wear designer who is known for his glamorous designs made exclusively in America and worn by many of the world’s most stylish women.

As the hallmark of the brand’s “Advanced American Style” heritage, B Michael remains committed to designing and manufacturing his collections in America, creating jobs for garment workers in New York City and supporting the heart of the U.S. fashion industry since 1999.

Fashion innovator, pacesetter and legend B Michael began his career as a milliner and honed his skills as a fashion designer and couturier while working in the ateliers of leading designers including Oscar de la Renta. Mr. Michael launched his own label in 1999 and is now at the helm of a multi-faceted brand that includes ready-to-wear, accessories and the treasured couture collection. A favorite among some of the most photographed women in the world, Mr. Michael’s designs have been worn by Cate Blanchett, Beyonce, Halle Berry and Cicely Tyson, among others.

“Always laugh when you can. It is cheap medicine.”—Lord Byron

GolinHarris announced that it has been named public relations AOR for Prestige Brands, Inc., a provider of brand-name over-the-counter products, including Dramamine®, New Skin®, Clear Eyes®, Beano®, FiberChoice®, Efferdent®, Little Remedies®, Chloraseptic®, PediaCare®, Luden’s®, Goody’s® and BC®.

GolinHarris began serving Prestige Brands, Inc. in early 2013. The agency will support Prestige Brands’ portfolio in the areas of brand awareness, consumer marketing, media relations and social media. The account is led by Jen Dobrzelecki, executive director in New York, with the work split between the New York and Los Angeles offices.

“Any sufficiently advanced technology is indistinguishable from magic.”—Arthur C. Clarke

Brandware Public Relations, an independent, full-service public relations firm, has been selected to support brand and corporate public relations for the North American division of aap3, a U.K.-headquartered technology (IT) services and recruitment company with operations in 30 countries and customers that range from AT&T to Cisco and HSBC.

aap3 develops and implements custom IT solutions for companies of all sizes, including complete systems and process strategy and design. The company’s services include network services, managed services and collaboration, from staffing through round-the-clock service desk support.

The recently opened Cary, N.C. office of aap3 offers clients the economies of scale of a global organization with the convenience of local market service and 24/7 support. Based near North Carolina’s technology hub, Research Triangle Park, the office serves as aap3’s U.S. headquarters. It is the company’s second U.S. location, joining the existing San Jose, Calif. office.

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