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Spin the Agencies of Record

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Weber Shandwick will be AOR for Eyelock, a company that makes the kind of eye-scanning anti-theft ID software that’s been a hallmark of science fiction for, what, 50 years? The firm will provide “media relations, content development, and strategic counsel”, but if this product works as advertised then a simple on-site demo is all we’d need.

(Note to self: watch Minority Report again.)

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L.A.’s Tellem Grody PR added several entertainment/healthcare clients, and one of its responsibilities will be promoting Alton Brown‘s “Edible Inevitable” tour. He’s kind of like the Walter White of the food world: he’ll impress us with his knowledge and technique before reminding us how terribly unhealthy our diet is and then giving us a recipe for a great cocktail to help us forget.

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B2G Sports, an organization managing training and development for high school football teams, signed French/West/Vaughan as its AOR for PR and marketing. FWV will work to secure sponsorships and provide media relations support for events. Thankfully their responsibilities will not include overseeing the kids who attend football camp.

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Hanna Lee Communications will be AOR for Leblon Cachaca, Brazilian maker of that sugarcane liquor you may have heard about. The upcoming 2014 World Cup in Rio will, of course, be a great opportunity for the brand to position itself as the answer to every “what are they drinking?” question.

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Florida’s Space Coast Office of Tourism picked Orlando’s TWsquared as its AOR. The gig will include promoting tourism to Kennedy Space Center Visitor Complex and Port Canaveral, which should be as easy as saying the word “spaceship” to any 5-year-old boy.

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Children’s author Carole M. Amber chose Whitegate PR to help promote her book The Gift of the Ladybug, which she wrote for her late son. Amber is not only a writer—she is also a public speaker and “champion of child heroes with medical differences”. And we just teared up.

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