- The National Center for Civil and Human Rights has named Porter Novelli as its agency of record. The Atlanta institution will open at the end of June, and Porter Novelli will help raise awareness of the location and its mission: encouraging visitors to meditate on the roles they can play in developing “a more just and humane future for all.”
- Lamps Plus hired Spong as its PR agency of record. The nation’s largest specialty lighting retailer tapped Spong to “drive a leadership insights program” focused on consumer and trade media outlets to increase awareness as well as a corporate branding program. And yes, before you ask–there are plenty of lava lamps.
- Silicon Valley’s McGrath/Power Public Relations and Communications will handle AOR duties for Ubiquity, Inc. a company that provides “seamless access to any type of media and content from all devices” and recently joined NASDAQ.
- Nancy J. Friedman PR will be AOR providing integrated marketing communications support for SIXTY SoHo and Riff Hotels. The SIXTY (formerly 60 Thompson) will relaunch as part of a new hospitality company called Sixty Collective. Riff will launch two hotels in New York this summer: Riff Chelsea (formerly the Chelsea Star Hotel) and the Riff Downtown (an 80′s styled hotel in Battery Park).
- Susan Magrino Agency also signed two new hotels: Las Vegas’ recently renovated The Cromwell and the Hyatt Regency New Orleans. Thankfully, none of the hotels mentioned encourage guests to show off (clothing optional) for pedestrians.
- Edelman Goes Bipartisan, Hires Two Ex-Senators
- Spin the Agencies of Record
- Survey Says Clients Trust Ad, Marketing Agencies Over PR Firms
- UK Firm Goes to Outer Space and Back to Announce Rebranding