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Spin the Agencies of Record

COLLEGE

  • Online grocery delivery service FreshDirect chose Kwittken of New York as its agency of record. While FreshDirect does have its own in-house team, Kwittken will act as a brand partner in managing media relations and promotions around various launches and campaigns. (Having used the service several years ago, we will gladly vouch for the deliciousness of its homemade salsa. And we would refuse to call it “the Uber of groceries” even if that phrase were accurate.)
  • The perfectly named Fetching Communications of Tampa Florida signed two new clients: John Paul Pet, a line of pet grooming products started by the co-founder of Paul Mitchell Systems(!) and The Language of Dogs, a new book by celebrity dog trainer Justin Silver. But can he teach our puppy not to jump?! (H/T The Holmes Report)
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