Natural Health‘s key demographic is women in their 30s who are focused on having a healthy body and living an “earth-friendly lifestyle.” Because the mag has a brand new look, mission and stable of editors, it’s a good time for PR pros to reach out.
This bimonthly pub’s editors are happy to accept publicists’ pitches, as long as they’re on target: “Think of the sell for the Natural Health reader,” said deputy editor Andrea Bartz. “Yes, these chips might be tasty, but are they actually healthier? Where do the products align with the mission of the magazine?” You also need to be able to communicate effectively:
While novelty and timeliness are both key components of a successful PR pitch to Natural Health, more important than both is a clear communication that the client being pitched holds the same standards and beliefs of the magazine. “If you tell me about a dermatologist that’s a good dermatologist, we won’t be very interested,” Bartz explained. “But if you tell me about a dermatologist who takes a very integrative approach and thinks about things the way we do as a magazine, that’s huge.”
For more about this pub, including editors’ contact details, read: How To Pitch: Natural Health.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.
- Late Washington Post Editor Reprimands 'Flack' in Classic Letter
- Mashable's Branded Content Editor Talks Pitching
- Why Do So Many Journalists Dislike PR?
- Newsweek Journo Responded to Every Pitch for a Week. You Won't BELIEVE What Happened Next