TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

State Farm Rescues ‘Meddling Kids’ in Spooky Scooby-Doo Spot

Like a good neighbor, State Farm is there…with the Mystery Machine!

There are some things that all the Scooby Snacks in the world can’t fix — like a broken-down vehicle. But when Scooby and the gang find themselves in a tough spot in this State Farm ad, they use the magic “Like a good neighbor” jingle to summon an insurance agent. Not only does she help them with the Mystery Mobile, but the agent also helps them unmask the creeper that caused their accident.

The commercial, from agency Translation, was created with Warner Brothers, so it uses the official character graphics, voices and music from the classic cartoon. According to State Farm, the animated agent is actually based on a real person, State Farm agent Lucy Rodas, who “helps her customers get to a groovier state in Norwalk, Calif.”

“State Farm has been ‘like a good neighbor’ for customers since 1922, allowing them to help many different people across the decades,” Translation creative director Emily Sander told AdFreak. “Pairing with Warner Bros.’ Scooby-Doo allowed us to demonstrate that heritage of help in a unique way, showing just how far it extends—even to the animated, mystery-solving Scooby Gang of friends from 1969.”

Like, Happy Halloween, Gang!

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!