Amazon has been receiving more than its share of bad publicity over its little war against publisher Hachette–and thanks to Stephen Colbert and author Sherman Alexie, the company got a bit more unflattering attention last night.
The interview is worth a watch. We particularly like Alexie’s point that pre-release publicity determines the sales numbers for a given book–a message that will be very relevant to anyone who does PR for the literary world.
We’re not big conspiracy theorists, but we do find it strange that the segment preceding that interview, in which Colbert expounds on the conflict, is currently unavailable–and that Amazon signed a streaming content deal with Comedy Central exactly one year ago.
At any rate, fret not: Powell’s and Alexie did indeed receive the famous “Colbert bump” last night.
Hi Colbert fans! Our site is going a little slow bc there are SO MANY of you but don’t worry, we’ll get all your orders! Thank you!
— Powell’s Books (@Powells) June 5, 2014