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Study Finds Corporate Marketers are ‘Going Global’

A study of 206 comms pros conducted by the Public Relations Global Network (PRGN) found that 70 percent of organizations either have or plan to have an international marketing operation the next five years. The study polled a mixture of comms pros at agencies, companies, and nonprofits. Forty-three percent of respondents said they already have a global system set up.

More than 40 percent of respondents said culture and language were the barriers to their international marketing operations.

The online survey, which was conducted by the LCWA Research Group in March, also found that 20 percent of respondents interact with international contacts only three to four times per year while 50 percent regularly develop global relationships.

And the industries were corporate communicators were most likely to have global interactions were manufacturing (27 percent), commercial and professional services, media,  food and beverage, and tobacco, each with 20 percent.

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