Survey: 42% Say PR Budgets Will Remain Flat in 2010

PR software company Vocus (NASDAQ: VOCS) released results from a survey of more than 1,800 marketing and PR professionals today. The survey attempted to shine some light on PR industry trends for 2010.

The results:

42 percent indicated PR budgets will remain flat in 2010, though one-third also said they anticipated their budget increasing slightly (24 percent) or significantly (5 percent).

64 percent of respondents either agreed or strongly agreed that PR planning will be more difficult in 2010.

63 percent are planning to refine processes in 2010 while 51 percent will invest in new technology in order to do more with less.

64 percent believe that PR will become increasingly important in the overall marketing mix in 2010.

The survey was conducted from October 21, 2009 to November 12, 2009. Vocus reported a 5% revenue increase as part of the company’s Q3 earnings report on October 21st.

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