AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Survey: BP’s Consumer Perception Sinks Below Goldman Sachs

yougov 6.24.2010.jpg

It’s official, according to at least one survey: people have a more negative view of BP than they do of Goldman Sachs. The troubled energy company dipped below the investment bank for the first time on June 14th, reports YouGov BrandIndex, a daily consumer perception research service of brands.

On that date, BP had a -42.1 buzz score compared to Goldman Sachs’ -40.3. Since then, BP has dipped even further, with a score of -47.6 to Goldman’s -39.3.

BP is now not far from Toyota’s low point, which was -52.7 at the end of March, as they continued to manage through a massive recall.

The question asked of respondents to determine the buzz score is: “If you’ve heard anything about the brand in the last two weeks, was it positive or negative?”

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!