TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Survey: BP’s Consumer Perception Sinks Below Goldman Sachs

yougov 6.24.2010.jpg

It’s official, according to at least one survey: people have a more negative view of BP than they do of Goldman Sachs. The troubled energy company dipped below the investment bank for the first time on June 14th, reports YouGov BrandIndex, a daily consumer perception research service of brands.

On that date, BP had a -42.1 buzz score compared to Goldman Sachs’ -40.3. Since then, BP has dipped even further, with a score of -47.6 to Goldman’s -39.3.

BP is now not far from Toyota’s low point, which was -52.7 at the end of March, as they continued to manage through a massive recall.

The question asked of respondents to determine the buzz score is: “If you’ve heard anything about the brand in the last two weeks, was it positive or negative?”

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!