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SyFy Using Social Media to Draw Viewers… Quickly

Speaking to the Wall Street Journal‘s Speakeasy blog on Sunday night, Jane Espenson, an executive producer with the SyFy channel’s program Caprica talked about the importance of social media for attracting viewers.

“Everything [in television] is niche programming now; nothing is getting the ratings that shows got in the 1970s, so you’ve got to find your people,” she’s quoted saying.

Social media proved to be an important part of the premiere of Caprica, which airs tonight.

On Sunday night, SyFy and Universal Cable Productions hosted a screening for the new episodes of the show, part of a promotional blitz that had to be organized in just a week. Advertising for the show was conducted on Twitter, Facebook, and the show’s website only and a hashtag – #capricaisback – was created for the screening event.

Caprica is the prequel show to Battlestar Galactica, which is now off the air. A number of past episodes will air before the premiere tonight. One enthusiastic tweet for Caprica: “@octoberaine I get off at 5 pm! I start watching the marathon then, I think I will have to miss #Glee. WOOT WOOT! #Capricaisback

[Image via SyFy.com]

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