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Taco Bell Tweets for MCA?

Today we got the very sad news that the Beastie Boys’ Adam Yauch, also known as MCA, died after a years-long battle with cancer. The news has taken over Twitter and is prompting all sorts of media coverage and tributes.

One of those tributes came from @TacoBell, which tweeted:

Our eagle-eared colleague Alex Weprin recalled a Taco Bell reference in a Beastie Boys song. Upon further investigation, he discovered that the line comes from “Long Burn the Fire” and goes a little something like this:

Now that we’re here, back and raising hell
I’m running wild like rats in the Taco Bell

Sounds like someone saw what was trending and went a little tweet happy without first double-checking. Or Taco Bell is totally got over that jab. Either way, #RIPMCA. You will be missed.

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