TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Taco Bell Tweets for MCA?

Today we got the very sad news that the Beastie Boys’ Adam Yauch, also known as MCA, died after a years-long battle with cancer. The news has taken over Twitter and is prompting all sorts of media coverage and tributes.

One of those tributes came from @TacoBell, which tweeted:

Our eagle-eared colleague Alex Weprin recalled a Taco Bell reference in a Beastie Boys song. Upon further investigation, he discovered that the line comes from “Long Burn the Fire” and goes a little something like this:

Now that we’re here, back and raising hell
I’m running wild like rats in the Taco Bell

Sounds like someone saw what was trending and went a little tweet happy without first double-checking. Or Taco Bell is totally got over that jab. Either way, #RIPMCA. You will be missed.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!