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Posts Tagged ‘360 Public Relations’

Roll Call: Edelman, 360 Public Relations, We Are Social and More

Edelman PR announced this week that Ruth Edelman will serve as deputy chairman of parent company DJE Holdings following the January passing of her husband, company founder Daniel J. Edelman. This will be a non-executive role; Edelman will provide counsel to both clients and executives while also hosting agency-sponsored events. A new non-executive DJE chairman will be chosen from outside the company in due course. (Release)

360 Public Relations announced the addition of Meredith Gandy as senior publicist in the agency’s growing New York office. Gandy previously served as Senior Publicist at KQED, the Bay Area’s PBS station. She garnered attention for prime-time, nationally acclaimed programming, such as “Saving the Bay” and ” China From the Inside.”  Most recently at KQED, Gandy supervised national efforts for the top-rated PBS KIDS program, “The Cat in the Hat Knows a Lot About That!” Gandy will contribute to clients based in 360PR’s New York and Boston offices. (Release)

We Are Social filled a pair of important new roles within its New York office.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Spin the Agencies of Record

Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand. Kretschmer, founded more than 75 years ago, is the largest producer of wheat germ in the U.S.

“The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” said Sun Country Foods President and CEO Roy Lubetkin.

Unilever has chosen BBH to handle its hefty Dove Men+Care assignment, which will be handled by the Publicis Groupe agency’s London and New York offices. BBH is internationally known for its work with Axe, another Unilever personal-care brand, but has never worked with Dove, which has been primarily handled by Ogilvy. Read more

Roll Call: 360 PR, Elephant Talk Communications, and More

Elephant Talk Communications Corp. (nyse mkt:ETAK), an international provider of business software to the telecommunications and financial industries, has appointed Jan Goeijenbier as Director of Corporate Communications. Jan will also manage the group’s newly appointed public relations agencies — Fishburn Hedges in Europe and Intermarket Communications in the United States — as well as, together with VP of Investor Relations Steve Gersten, The Blueshirt Group, ETAK’s new investor relations agency. (Release)

Kyle Bishop has been named Director of Digital Strategies and Creative Services at 360 Public Relations. Bishop will lead an expanding team of digital designers, developers and social media community managers at 360PR, an agency recognized as an early leader and continued innovator in digital communications. (Release)

Single Stop USA, a national non-profit organization focused on increasing economic and educational opportunities nationwide, announced today that Dr. Jennifer Scott has joined its board of directors. Dr. Scott serves as the Global Managing Director of Ogilvy Public Relations’ (Ogilvy PR) Strategy+Planning Group and brings significant experience in communications strategy to the Single Stop board. (Release)

Spin the Agencies of Record

Speaking of throwback hair care products, High Ridge Brands has chosen 360 Public Relations to re-launch the Alberto VO5 brand. The campaign will include earned and paid media and a social media campaign including Facebook outreach. The account will be handled out of 360′s Boston and NYC offices.

Camera accessory company BlackRapid has chosen Porter Novelli and branding firm Hornall Anderson for a variety of services including PR, executive comms, brand strategy, and a website relaunch. BlackRapid recently hired a new CMO, K. Francesca Lukjanowicz, who has previously worked at Microsoft, AT&T, and US Bank.

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Roll Call: Cision, Kraft, 360 Public Relations, and More

Cision‘s North American CEO, Joe Bernardo, has chosen early retirement and will be stepping down from his post, effective March 1. He’s been with the company for 13 years. Over the past year, he’s been shifting duties to Peter Granat, president and COO of Cision North America. Granat assumed that role in January 2011 after spending two years as CEO of Cision Europe. [via, h/t]

Perry Yeatman, head of global corporate and government affairs for Kraft for the past seven years, will step down from her post at the end of the year, following a spin-off of the company’s snack business. Nancy Daigler, the SVP of business unit corporate affairs will lead corporate and government affairs for the grocery division and Ernest Duplessis, VP of corporate communications, will serve as VP of corp comms for the snack division. [via Holmes Report]

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Council of PR Firms Announces the 2012 Board

Speaking of the Council of PR Firms, they’ve announced the 2012 board of directors for the organization. Weber Shandwick president Andy Polansky will serve another year as the chairman of the Council. Also re-elected are Porter Novelli’s Gary Stockman as chair-elect, Airfoil’s Janet Tyler as treasurer, and Laura Tomasetti from 360 Public Relations as secretary.

A number of CEOs and principals will also be joining them as directors: Christine Barney, rbb Public Relations; Amy Binder, RF Binder; Dave Senay, Fleishman-Hillard; Melissa Waggener Zorkin, Waggener Edstrom Worldwide; Sharon Linhart, Linhart Public Relations; Elise Mitchell, Mitchell Communications; Jennifer Prose, CJP Communications; Donna Imperato, Cohn & Wolfe; and Margery Kraus , APCO Worldwide.

Congrats to everyone!

Roll Call: 360PR, B-M, Edelman, and More

Sarah Tyre

360 Public Relations, which is celebrating a decade in business, has opened 360 Public Relations New York. The new office will be led by Rob Bratskeir, who has been named EVP and GM. He will also serve as creative director in this office and in the firm’s Boston HQ. Bratskeir was previously a New York-based EVP of Bratskeir & Company. 360PR has four practice areas: Entertainment & Electronics, Healthy Living, @ Home, Parenting, and 360 Social.

Burson-Marsteller has named Sarah Tyre MD of the Issues & Crisis Group. She’ll be based in New York reporting to Karen Doyne, MD and head of the group. Most recently, Tyre was SVP and MD of the Issues & Crisis Management group at Ketchum working with clients including Bridgestone/Firestone, ConAgra Foods, and IBM. She was with the firm for 15 years.

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