TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘360i’

14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

The 10 Biggest PR Winners of 2013

shutterstock_94200580

Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

Read more

Our 26 Biggest Stories of 2013, Part One

High fivin' sunbeams

High fiving sunbeams and eating dolphins, bro

They came. They saw. They made you click. They were our biggest stories of the year.

These posts were alternately embarrassing, inspiring, thought-provoking and barely comprehensible—but they attracted the most attention from our readers for reasons that we don’t always understand.

In fact, there were so many great ones in 2013 that we decided to double the original total of 13 to 26. What’s that, you ask? Of course we’re not splitting the list in half in order to get more posts up during the holiday season. What a ridiculous question!

On to the list, which we dedicate to our faithful readers. Let’s hope the news of stunts, mistakes and misdeeds gets a little brighter in 2014 (yeah, right).

Read more

Sarah Hofstetter Is 360i’s New CEO

Sarah HofstetterYes, 360i is best known as a marketing agency, and you’ve already heard quite a bit about them this year for good reason. But we think this is news worth mentioning given the fact that even marketers now say PR should handle social and that Twitter is in a bit of hot water this week for including no women on its board.

So here it is: Sarah Hofstetter was promoted from president to CEO of 360i’s American operations (where most of its employees work), while former CEO Bryan Weiner becomes global CEO and chairman. In her new role, Hofstetter will continue to oversee the social strategy practice that has garnered so much attention for the agency in addition to having more influence over its search and analytics divisions. Everyone in creative must now report to her as well.

We don’t want to get ahead of ourselves, but let’s hope this move is a small sign of a shift toward more female voices at the top of the agency game.

Breaking Brands: Who Newsjacked the Finale?

This will be the last Breaking Bad post ever, we promise—loved the show but even we’re sick of hearing about it at this point. Still, it’s worth taking a minute to review some of last night’s promo efforts.

The most deliberate response comes courtesy of Clorox:

Never one to be outdone, 360i went subtle but cheesy with this Oreo promo:

Read more

How Important Is Oreo-Style ‘Real-Time Marketing’ Now?

After the Oreo team’s big social media win dominated the post-Super Bowl buzz, a whole lot of people who had never used the phrase “real-time marketing” before started throwing it around like a hot potato.

The point is that pretty much any business whose description includes the words “firm” or “agency” now needs to claim that it has “real-time marketing capabilities” in order to win the interest of big-name clients. McCann Erickson, for example, named its new social media-only division “McCann Always On”. The “RTM” phrase doesn’t just apply to agencies that label themselves “ad” or “marketing”, either — PR wants to “own” social media too, remember?

The problem is that the whole phenomenon just isn’t that simple — and it’s not too terribly revolutionary either. Explaining that to clients, however, may be a bit of a challenge.

Read more

Oreo Agency 360i Just Won HBO’s Social Media Account

Today AdAge brings news that 360i, the digital agency responsible for all those creative Oreo tweets you’ve read so much about this year, will now handle social media marketing for HBO — and this right after we posted on how Game of Thrones always has the best promo swag!

The premium cable giant, which brought its social operations in-house in 2007, chose 360i to create campaigns designed to stir the buzz among fans online. The agency’s team will rep HBO at the same time as the folks at Campfire, the NYC firm responsible for creating several innovative fan engagement campaigns on the channel’s behalf. According to an internal release, Campfire’s latest work for HBO involved the second annual “pledge your allegiance” campaign promoting the release of season 2 on DVD this February.

Click through for a case study video of the release date event, complete with awesome ice sculpture:

Read more

Did Oreo Win Twitter Again? (Yes, They Did)

We missed this social media branding win last week, but when the words “Oreo” and “social media” showed up together on our Twitter feed this morning we knew we had to check it out. Seems like the team at 360i (see below)** won again in a friendly exchange between the cookie guys, sort-of rival Kit Kat and a fan who can’t get enough of either. It all started with this:

Kit Kat saw an opportunity and grabbed it two days later:

That evening, Oreo came back and killed it:

Read more

Most ‘Social’ Brands Missed Their Chance to Shine on Oscar Night

The media has rendered its verdict: Despite receiving the message that it’s all about Oreo-style “real time marketing“, brands promoting themselves during last night’s Academy Awards (or “The Super Bowl for women” if you’re a sexist) did not measure up to their Game Day peers, despite paying premium prices for 30-second ad spots. They didn’t quite rock social media either.

The problem? On Twitter, at least, the content felt more than a little forced. We get it: spontaneous humor and topical commentary is hard; you really can’t fake it. Some examples:

Samsung tried hard to be on top of things but mostly came up empty-handed.

Not quite relevant to the brand, is it? Read more

Top 10 Social Media Moments of Super Bowl XLVII

You’ve heard the news: Super Bowl 47 was all about social. While the TV ratings for last night’s game were higher than the year before, the audience’s social activity/engagement numbers more than doubled. The “Brand Bowl” confirmed something we already knew: social now plays a bigger role in the marketing/advertising/PR equation than ever before–and its influence will surely continue to grow.

Need evidence? Here are our 10 favorite social media moments from last night’s big game.

1. Oreo’s on-the-fly branding spot: Is it obvious? Yes. But there’s a reason people are still flipping out over Oreo and 360i‘s incredible acts of branding.

2. Budweiser‘s “Name that Clydesdale” campaign: This one was a slow burn strategy win. Bud was very wise to start the hype early by leaking videos and encouraging fans to get involved.

Read more

NEXT PAGE >>