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Posts Tagged ‘Aaron Sorkin’

Will the Steve Jobs Movies Be Good PR for Apple?

Today we stopped thinking of Ashton Kutcher as “Kelso from That 70’s Show” long enough to wonder: will the two upcoming films about Apple co-founder Steve Jobs create good press for a company that could use some?

Much of this week’s news concerns a bit of indirect back-and-forth between jOBS star Kutcher and Steve Wozniack, the company’s other co-founder. “Woz” pointed out inaccuracies in the movie while Kutcher told the Associated Press that filmmakers never had the chance to get Steve #2′s side of the story in the first place. Why? Because he’s “being paid” to promote Sony’s as-yet-untitled Aaron Sorkin film on the same topic—and he chose to make himself “extremely unavailable” during the production process.

Our question, though, is more about the company at large: could these movies help Apple overcome the common perception that its peak has passed?

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Revolving Door: ‘Newsroom,’ Couric on ‘GMA,’ Palin on ‘TODAY’

The trailer for Aaron Sorkin’s new HBO series Newsroom has been released and it’s got it all — an irate newsman, viral video, F-bombs, and McCoy from Law & Order. The show debuts June 24.

Katie Couric is the week-long guest host of Good Morning America. She got started this morning.

After building suspense over the “legend” that would be making an appearance today, Meredith Vieira made a special appearance on the TODAY show to announce that she’ll be joining the crew to broadcast from the London Olympics.

And more TODAY show surprises this morning when Matt Lauer made a call to Sarah Palin, who will be hosting the show tomorrow. Matt asked if she’s reading newspapers in preparation. Zing!

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