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Posts Tagged ‘AARP’

George Takei Gives the AARP a Sense of Humor

Who said the age of the celebrity spokesperson is dead? Weight loss companies may be struggling to find value in the big but “less credible” names they pay to promote their products, but in many cases a single famous face can change the public’s perception of a brand.

For example, we never would have picked George Takei to promote the AARP, but here he is explaining tech trends to your parents and grandparents in a YouTube series called “Takei’s Take“:

Is Google Glass relevant to the 50-and over demographic, and does this clip directly promote AARP’s interests? We’d say no to both, but the series certainly helps disprove stereotypes about the organization being out of touch with the cultural zeitgeist. The fact that the brand-new channel has earned more than 22,000 subscribers in the last two days and that the pitch pretty much writes itself is a clear illustration of Takei’s value. (But we do wonder how many of the users who watched this clip will qualify for AARP membership at any time over the next 25 years.)

h/t to Steve Hall at AdRants

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‘Knowledge Partners’ Join Experts on Health Site

ShareCare.com, created by TV’s Dr. Mehmet Oz and Jeff Arnold, founder of WebMD (in partnership with Harpo Studios, HSW International, Sony Pictures Television, and Discovery Communications) is an interactive site that promises to gather “collective wisdom” to help visitors live better. To that end, they’ve brought in medical experts and national nonprofits like AARP and the American Red Cross and companies, a.k.a. “knowledge partners,” like Unilever and Colgate-Palmolive.

Marketers participating on the site are paying between $1 million and $7 million and will have their logos and names attached to their advice. Paul Ewing, a senior director for patient marketing at Pfizer, another “knowledge partner,” told the New York Times that they won’t answer questions around the products the company offers. Still, it sounds like this site will serve as a means for the participating companies to build reputations as wellness experts while telling people to take their advice with a grain of salt.

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