Egyptian activists are once again taking to Facebook — and this time, the government isn’t likely to shut down the Internet .

To helpĀ rebuild their country’s suffering tourism sector, social media-savvy Egyptians who three months ago focused online efforts on driving old leaders out are using the same tactics to bring new visitors in, with Facebook campaigns like Come Back to Egypt.

Egyptian officials estimate that the 18-day revolution alone cost the country $1 billion in tourism revenue. And since Jan. 25, tour bookings have shown little sign of improvement.

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