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Posts Tagged ‘Acura’

Park City, Utah Rides High During Sundance Film Festival

According to Amy Kersey, communications manager at the Park City Chamber/CVB (Convention and Visitors Bureau), “The Sundance Film Festival has put Park City on the map in a lot of ways. In some circles we’re known for world-class skiing, while in others we’re known for Sundance.”

“Park City tends to transform during the festival”, Kersey said. It’s no wonder, since Sundance is the United States’ largest independent film event. The festivities take place every year in this eco-friendly former mining town that’s currently home to three ski resorts, attracting over 45,000 filmmakers, A-listers, cinephiles and hangers-on from around the globe.

Sundance Institute has held the event every January since 1985. The festival will screen about 200 films as well as hosting panel discussions and musical performances in Park City and various satellite locations. jOBS, a biopic starring Ashton Kutcher as the late Apple founder, will premiere at Sundance before its April release.

PRNewser recently checked in with Kersey to find out how the Park City Chamber/Bureau gets involved in the town’s biggest public relations extravaganza. Click through for a look behind the scenes from a communications, digital and brand perspective (plus a brief preview of the action).

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Acura Sought a ‘Not Too Dark’ African American for Super Bowl Ad

TMZ got a hold of the casting call document carmaker Acura sent out when it was filling the roles for its Jerry Seinfeld/Jay Leno Super Bowl commercial. How? An actor who didn’t get the role and is “pissed” sent it to them. Haha! Uh-oh.

According to the document (available on the TMZ site), Acura wanted the role of “African American Car Dealer” to be played by someone “nice looking, friendly” and “not too dark.” Double-take…. yes, that’s what it says. The ad is after the jump.

According to TMZ, someone involved with the casting says the skin color mandate was added because of something to do with “lighting and special effects.” But as Jalopnik pointed out, even if something about the car in the shot is “digitally enhanced,” it’s “still odd that they can make a car appear out of nowhere but can’t light a black guy with dark skin.”

Acura hasn’t responded to requests for comment but it can’t stay quiet on this forever, so we’ll see what the explanation is for this one.

*Update: Acura has issued an apology (of course) to anyone offended by the document. The company tells TMZ that it ultimately chose the “most talented actor” and it is taking steps to make sure that this sort of “language” isn’t used again.

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Auto Companies, M.I.A., Twitter (And the Giants) Among the Big Super Bowl Winners

According to nearly two-thirds of  PRNewser poll takers, this year’s Volkswagen ad won’t create more buzz than last year’s “The Force.” Today, many are declaring the car ads the overall winners of last night’s Super Bowl advertising showdown, though it looks like Acura, Honda, and Chrysler, which used Clint Eastwood’s famous rasp to send its emotional message about a strong Detroit, are getting special top honors.

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Super Bowl Ad Frenzy Overshadowing the Game?

It’s only Tuesday, but the buzz surrounding the Super Bowl ads is hitting fever pitch. Where to begin?

First, we’ve got more teasers and pre-releases. Mashable has a rundown of the most shared as of yesterday afternoon. But since then, we’ve already added a teaser from Hulu, starring Will Arnett (note the #mushymush hashtag) and the latest Acura ad, starring Jerry Seinfeld and Jay Leno. The hashtag for that one is #JerryNSX. Brands have learned that they have to take digital initiative to get the most bang for their many, many bucks if they want to get their own version of “The Force.”

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