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Posts Tagged ‘AdAge’

Adventures in Marketing: The ‘Calorie Neutral’ Restaurant

Veteran food publicist and Restaurant Intelligence Agency founder Ellen Malloy thinks restaurants need to develop better PR plans by “owning” the stories behind their businesses, but many still use shameless stunts to stand out in a crowded field. For example, an otherwise respected new Brooklyn spot called Aska turned quite a few critics’ heads (and stomachs) by including a “pig’s blood cracker with seabuckthorn jam” on its menu.

Today AdAge reports on another high-class food brand powered by an even more ridiculous PR stunt: the “calorie-neutral” meal.

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Beyoncé Brings the World to Attention for Humanitarian Day

How do you get 1.13 billion people to “do something good, somewhere, for someone else”? Why, you show them a Beyoncé video, of course! Throw in some impressive CGI and inspiring imagery from around the globe and you’re golden, baby!

For this year’s World Humanitarian Day, which took place on August 19, the United Nations partnered with digital ad agency Droga5 to reach hundreds of millions of people with that very simple, universal message. The campaign, titled “I Was Here” (Twitter hashtags #WHD2012 and #IWASHERE), drew its inspiration from a Beyoncé song of the same name, so of course she was a natural choice to take part in a campaign that will also help burnish her humanitarian cred (the video already has well  over 4 million views):

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Google to Ad Agencies: Let’s Kiss and Make Up

Is this their latest logo? We forget. According to the people at AdAge, Google (Don’t Be Evil) has made a new attempt to repair the testy relationship between the search engine leader/monster and an advertising industry that has long feared and loathed its influence. Beyond hiring Madison Avenue veterans and making some colorful videos, Google recently began to reach out to agency creatives directly with a traveling multimedia PR effort they call “Agile Creativity.”

According to the choice advice contained within, marketing/ad agencies need to:

  • Go Lean: rethink the creative brief writing process
  • Focus on more, tighter deadlines
  • Make the most of Google’s amazing technologies (didn’t see that one coming)

Let us translate: “You have no choice but to work with us. Now deal with it while we still feel like being nice.”

Go ahead — try and make sense of this video. We couldn’t.

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