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Posts Tagged ‘Adam Isserlis’

Roll Call: CNN, Zynga, Quinn & Co, and More

Alison Rudnick has re-joined CNN’s PR department as senior director for HLN’s PR effort. She will work with Carolyn Disbrow on all brand and show publicity. Previously, she was director of corporate communications at Discovery. She was a PR manager at CNN from 2004 to 2006.

Adam Isserlis and Amy Sezak have joined Zynga as director of corporate communications and senior manager of corporate communications, respectively, PRWeek reports. Isserlis was previously VP and director of digital media at Rubenstein Communications; Sezak was previously a senior PR manager at Logitech. The hires brings Zynga’s internal PR team to 10. The company announced that they hired M Booth & Associates last month.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Five Things Tech Startups Should Know About PR

A video still from the panel discussion "Demystifying PR for Startups"

Technology company incubator Dogpatch Labs recently hosted an event in New York called “Demystifying PR for Startups.” It was fun to attend and hear in-the-trenches stories from varying viewpoints: journalists, PR agency executives, in-house marketers, and tech entrepreneurs.

The panel consisted of Dave Ambrose co-organizer of Hackers and Founders; James Moran and Vin Vacanti, founders at Yipit; Ben Kessler, director of communications at SeatGeek; Jordan Goldman, founder at Unigo; Nick Saint, reporter, Business Insider; Erica Swallow, Assistant Editor, Mashable; Devindra Hardawar, lead mobile writer, VentureBeat; and Adam Isserlis, director of digital media at Rubenstein Communications.

While the panel was definitely informative, many of the same questions and misconceptions were tossed around. Here is perhaps the best example:

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What Does The Ability To Buy 400k Facebook Fans In A Day Mean For The Facebook Platform?

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Many a year ago, this PRNewser remembers getting pitched by a slew of companies offering software that would allow one to boost their MySpace friends list almost infinitely.

MySpace would often close down these illegal software providers relatively soon after they sprung up, but like a leaky ship, as soon as one plugs a hole, another opens up.

Now, a somewhat different thing is happening on Facebook, albeit with the same goal: boosting the number of fans to a certain Faceook page.

This week, Microsoft’s Bing search engine grew its Facebook fan page from 100,000 users to more than 500,000 users, all via a simple ad on the popular Facebook game FarmVille. Interactive agency Deep Focus managed the program.

This led us to thinking about the implications of strategies like this, in terms of using the Facebook platform for authentic communications and marketing.

AgencySpy editor Matt Van Hoven posed the question to Reggie Bradford, CEO of social marketing company Vitrue, on our morning podcast today.

“I worry that those types of initiatives are dangerous, because it’s really not the true authentic…a consumer wants to hear from a brand,” said Bradford.

“That said…I’d sort of equate that to sampling, where you give out 10 million cans of Coke Zero to get people to try the product. I guess in Bing’s case they’re really trying to incent trial of Bing.”

Microsoft knows that the key now is to keep their new “fans” engaged, as a spokesperson told Adweek. That is certainly the challenge, as another digital PR executive acknowledged to PRNewser.

“It’s an inexpensive way to get traffic, and while it may not convert as well, it was a smart move that also created a great media story,” said Adam Isserlis, Director of Digital Media at Rubenstein Communications.

Tracy Morgan Joins, Miley Cyrus Quits; The Challenges of Celebrities and Twitter

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The interwebs where all aflutter last week with the campaign to get comedian Tracy Morgan to join Twitter. He did. But also last week, another celebrity, teen sensation Miley Cyrus closed her account on the micro-blogging service. “Everything that I type, Everything that I do, some gossip site makes it news,” she said, in a Youtube video she posted to mark the occasion.

It led us to thinking, are some celebrities too big for Twitter?

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Twittering the NextNY PR for Startups Discussion

Tonight’s panel looks at the tools & tricks, what you can DIY, and when you need to hire a consultant.

NextNY is an organization open to all, focused on young people who “have a stake in the future of tech and new media in New York City”.

Check out our Twitter feed below for @PRNewser, and follow @nextny too. The hashtag for the event is #startuppr. The panel includes 5 PR people, and 3 journalists including:

-Mary Kathleen Flynn, Senior Editor, The Deal
-Gillian Reagan, Reporter, The New York Observer
-Rose Gordon, News Editor, PRWeek
-Sabrina Horn, President, The Horn Group
-Peter Himler, Founder/Principal at Flatiron Communications LLC
-Jay Kolbe, Vice President, Weber Shandwick
-Adam Isserlis, Director of Digital Media, Rubenstein Communications
-Chantelle Karl, PR Manager, East Coast, Yelp