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Posts Tagged ‘Adam Sohn’

Tools Round Up: Waggener Edstrom, Docstoc, and More

Waggener Edstrom has introduced Ripple Effect, which determines the influencers with the most impact on a campaign. The tool gathers data with help from a partnership with PostRank, and can show information such as the speed of engagement, where activity is happening, and for how long. Those who attended the keynote presentation by Microsoft’s Adam Sohn caught a glimpse of the tool.

Docstoc is launching its iPad app today, reports TechCrunch. Docstoc Premium is free and provides access to both business content and millions of library documents that can be searched and saved. This is Docstoc’s first mobile app.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Does Your Press Release Need Some Multimedia Magic?

To press release or not to press release? Isn’t that always the question? Fact is, no matter how much people talk about the death of the press release, they’re still used by many companies and marketers to get the word out.

According to Laura Sturaitis, EVP of media services and product strategy at Business Wire, press releases are more than a media relations tool. “Other audiences are utilizing them,” she says. “That’s what makes them social and consumable.”

The keys are links and other multimedia components that are built into the press release from the start. According to Sturaitis, “A high number of press releases don’t have any links at all.”

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What’s Augmented Reality? And Other Mobile Topics

Don’t we already live in an augmented reality? Kind of, but our reality will get even more augmented said John Havens, EVP of social media at Porter Novelli, during this morning’s panel discussion on mobile marketing at the PRSA Digital Impact Conference.

According to Havens, “AR is the GPS of your life” that could possibly turn every landscape into a screen of information, promotions, and advertising. While he told the audience not to be scared, it seems like we’re voluntarily signing up for a life lived in The Matrix, which kind of rattles the nerves.

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