Waggener Edstrom has introduced Ripple Effect, which determines the influencers with the most impact on a campaign. The tool gathers data with help from a partnership with PostRank, and can show information such as the speed of engagement, where activity is happening, and for how long. Those who attended the keynote presentation by Microsoft’s Adam Sohn caught a glimpse of the tool.
Docstoc is launching its iPad app today, reports TechCrunch. Docstoc Premium is free and provides access to both business content and millions of library documents that can be searched and saved. This is Docstoc’s first mobile app.