AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige

Posts Tagged ‘advertising’

Kraft Foods Sides with PR: ‘It’s Not You, Ad Agencies. It’s Us.’

new kraft foods

Late last week, Kraft Foods announced it was parting ways with many of its advertising agencies. Seven of its 11 ad agencies were unceremoniously shown the door.

The company believes having that many chefs in the kitchen can be bad for cooking. That many agencies playing the game of ‘Telephone’ proves the theory of lost in translation. So, Kraft Foods decided to greatly reduce the white noise. The move to go less with advertising is an effort to align its brands “more strategically with the particular strengths of agencies on our roster.”

Here’s the thing: the company is keeping all 12 of its PR firms on retainer. Strategery!!

Read more

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!

DYK: Al-Qaeda Terrorist Architect Was a Pitchman for Hair Removal Ad

turkish cosmetics al qaeda

Distant cousin to Winnie the Pooh?

That Chewbacca look-alike in the advertisement above is Khalid Sheikh Mohammed, the man dubbed as the “9/11 Mastermind.”

While he will forever be known as one of the worst human beings ever because of the devastation he brought to our native soil, in the country of Turkey, he’s known as something else: Spokesperson.

The ad is for Epila Hair Removal. The call-to-action headline in Turkish means “Waiting won’t get rid of that hair.” The tool is that guy.

(It’s Veterans Day, so let’s have a round of applause that he’s currently in custody. Just putting that out there.)

Read more

Shy Bladder Group Protests Rob Lowe’s DirecTV Ad

roblowe

The problem with making stellar advertising and writing thought-provoking copy to close a deal is that you have to think of everything. And we mean everything. 

Just ask advertising agency Grey New York about that (and shout out to our sister site AgencySpy for the knowledge).

A couple of months ago, the think tank at Grey NY got together with DirecTV and said, “We have an idea that will sell more satellite subscriptions…and it involves Rob Lowe.”

For the most part, the ads work. They get your attention. They make you talk. They even make you cringe a bit. The company, however, has encountered some backlash stemming from a scene where “painfully awkward me” can’t pee in front of people.

Read more

Uber France Cancels ‘Hot Chick’ Promo for Being Sexist

Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men.

It works on everyone…but not every time.

Uber France got a reality check the other day when its  marketing people concocted the idea to hire “incredible hot chicks” as its drivers. Maybe it’s all the bread up there, but some women with muffin tops took some umbrage to that in a loud fashion.

Here’s the site, which quickly went dark:

avions-uber-france

The promo website and app is called Avions de Chasse, which means fighter jets in Francais, but it’s also slang for hot chicks. (Don’t ask me; not even my Cajun or Canadian relatives get that one.)

Read more

#PRFail: Honda Falls Asleep at the Wheel Joking About Narcolepsy

narcolepsy hondaI could write about this in our mediabistro sister blog over at AgencySpy, but why? This is such a #PRFail! This all comes down to a car company and the ineptitude to learn something — say about “narcolepsy.” Allow me:

nar-co-lep-sy /ˈnärkəˌlepsē/ (n.) 

A serious condition characterized by an extreme tendency to fall asleep whenever in relaxing surroundings

So, there’s this up-and-coming car manufacturer named Honda. Someone in the advertising agency or in-house decided it was time to promote the “All-New 2015 Fit” with a commercial called Synth and Seattleites. 

And then, they poked fun at narcolepsy. To wit, Honda got run over by a bunch of people they apparently didn’t know existed. You know? Like the chupacabra, Bigfoot, and unicorns, only much meaner.

Read more

APOCALYPSE WATCH 2014: Time Begins Selling Ads on Its Cover

Time_ResponsiveIt has been 91 years. More than nine decades that the weekly stalwart of news and current events has come to us with gripping articles, stunning pictures, and the epitome of journalism. Selling its soul was the last thing anyone thought Time magazine was capable of doing.

And then the Internet happened, which changed the landscape of print journalism forever.

To wit, we have the latest sign of the Four Horsemen riding over the horizon bring the judgment with them in their saddlebags. Yes, PR professionals. Time magazine is finally selling advertising spots on its hallowed cover. The horrifying proof is after the jump… Read more

A.1. Steak Sauce ‘Breaks Up’ with Its Brand and Gets a #PRWin

A1 old school

That’s right. Old school! It’s how we roll.

I have shared this with many people in the advertising and PR industries:

“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”

We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.

A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.

Read more

10 of the Worst Logo Designs (and Funniest #PRFail Moments)

April Fools

In the spirit of this overrated day for amateur comedians and inebriated pranksters, we thought it would be a good idea to offer some insight on how advertising and public relations are inexorably connected, for better or worse. Consider this: When a company builds a logo, it’s the job of the PR agency to deliver on that brand promise.

To wit, when a creative agency makes a logo that lives in infamy for the wrong reasons, it’s up to the PR agency to clean up the mess in the media … or just throw in the towel and laugh. The post is all about the latter. Enjoy.

Read more

The Top 7 #PRFails of Super Bowl XLVIII

money bowl

Ummmm … no.

So, on behalf of my cronies at PRNewser, we know this is not the forum for advertising and what more than 102 million people saw on display (other than that atrocious football game — no offense, Seattle). And yet, this topic is here. Why? A simple aphorism that has been a fundamental tenet in this biz forever:

What you pay for is advertising; what you pray for is public relations. 

As soon as each :30 ad came on TV, America began buzzing — in homes, in bars, on the phone and all over social media. Yes, that’s “free advertising” but is it what the brand paid for when prospect consumers are torching the advertisement in effigy? No. And that is why flacks were born — understanding perception. Get it? Persuasion. Ads. Perception. Spin.

So, let’s turn those umpteen bajillion frowns upside down and discuss the #PRFails of what is affectionately called #BrandBowl 2014.

Read more

You Won’t Believe How Quickly This New Old Spice Campaign Goes Viral

Just when we figured the Old Spice guy had run out of tricks…

This video is OK, but the concept behind the campaign makes it great.

If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another, equally ridiculous “bro-tastic” product in the next few days, then you may get punked into watching a clip like the one above. Just click on theflatteringman.com or smellpulse.com or toughsheets.com to start.

The campaign includes nine different URLs and clips, and we took a couple of screenshots after the jump.

Read more

NEXT PAGE >>