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Posts Tagged ‘advertising’

Facebook Hired a Team to Remind the World That It Is Run by Humans

Poke-App

Poke it to see if it has a pulse

W0rds can be slippery things.

For years, observers have theorized that leading “social network” Facebook actually makes us more antisocial. There are studies about it, Infographics discuss it. Even a short film was made about it.

And now, there’s this: Facebook would like to inform users they care, so they hired a team just to confirm it.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Mark Zuckerberg Hates Ello, Apple, And Other Things We Already Knew

Zuckerberg-Facebook-f8-developer-conference

Photo Credit: Where else? Facebook because Zuck said so.

Two people you will probably never see at a holiday dinner exchanging gifts and pleasantries would be Facebook grand poobah Mark Zuckerberg and Apple CEO Tim Cook.

One heads up the world’s most innovative company and other leads the world’s stalkers all under one cybernetic roof. We bring that up because Time magazine released a lengthy article about ‘Facebook’s World Plan‘ that discusses Zuckerberg’s global domination to get “every single human being online.”

Yeah, that, and he would like to monetize each one of them, according to Cook…and that’s where the food fight begins.  Read more

Kraft Foods Sides with PR: ‘It’s Not You, Ad Agencies. It’s Us.’

new kraft foods

Late last week, Kraft Foods announced it was parting ways with many of its advertising agencies. Seven of its 11 ad agencies were unceremoniously shown the door.

The company believes having that many chefs in the kitchen can be bad for cooking. That many agencies playing the game of ‘Telephone’ proves the theory of lost in translation. So, Kraft Foods decided to greatly reduce the white noise. The move to go less with advertising is an effort to align its brands “more strategically with the particular strengths of agencies on our roster.”

Here’s the thing: the company is keeping all 12 of its PR firms on retainer. Strategery!!

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DYK: Al-Qaeda Terrorist Architect Was a Pitchman for Hair Removal Ad

turkish cosmetics al qaeda

Distant cousin to Winnie the Pooh?

That Chewbacca look-alike in the advertisement above is Khalid Sheikh Mohammed, the man dubbed as the “9/11 Mastermind.”

While he will forever be known as one of the worst human beings ever because of the devastation he brought to our native soil, in the country of Turkey, he’s known as something else: Spokesperson.

The ad is for Epila Hair Removal. The call-to-action headline in Turkish means “Waiting won’t get rid of that hair.” The tool is that guy.

(It’s Veterans Day, so let’s have a round of applause that he’s currently in custody. Just putting that out there.)

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Shy Bladder Group Protests Rob Lowe’s DirecTV Ad

roblowe

The problem with making stellar advertising and writing thought-provoking copy to close a deal is that you have to think of everything. And we mean everything. 

Just ask advertising agency Grey New York about that (and shout out to our sister site AgencySpy for the knowledge).

A couple of months ago, the think tank at Grey NY got together with DirecTV and said, “We have an idea that will sell more satellite subscriptions…and it involves Rob Lowe.”

For the most part, the ads work. They get your attention. They make you talk. They even make you cringe a bit. The company, however, has encountered some backlash stemming from a scene where “painfully awkward me” can’t pee in front of people.

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Uber France Cancels ‘Hot Chick’ Promo for Being Sexist

Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men.

It works on everyone…but not every time.

Uber France got a reality check the other day when its  marketing people concocted the idea to hire “incredible hot chicks” as its drivers. Maybe it’s all the bread up there, but some women with muffin tops took some umbrage to that in a loud fashion.

Here’s the site, which quickly went dark:

avions-uber-france

The promo website and app is called Avions de Chasse, which means fighter jets in Francais, but it’s also slang for hot chicks. (Don’t ask me; not even my Cajun or Canadian relatives get that one.)

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#PRFail: Honda Falls Asleep at the Wheel Joking About Narcolepsy

narcolepsy hondaI could write about this in our mediabistro sister blog over at AgencySpy, but why? This is such a #PRFail! This all comes down to a car company and the ineptitude to learn something — say about “narcolepsy.” Allow me:

nar-co-lep-sy /ˈnärkəˌlepsē/ (n.) 

A serious condition characterized by an extreme tendency to fall asleep whenever in relaxing surroundings

So, there’s this up-and-coming car manufacturer named Honda. Someone in the advertising agency or in-house decided it was time to promote the “All-New 2015 Fit” with a commercial called Synth and Seattleites. 

And then, they poked fun at narcolepsy. To wit, Honda got run over by a bunch of people they apparently didn’t know existed. You know? Like the chupacabra, Bigfoot, and unicorns, only much meaner.

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APOCALYPSE WATCH 2014: Time Begins Selling Ads on Its Cover

Time_ResponsiveIt has been 91 years. More than nine decades that the weekly stalwart of news and current events has come to us with gripping articles, stunning pictures, and the epitome of journalism. Selling its soul was the last thing anyone thought Time magazine was capable of doing.

And then the Internet happened, which changed the landscape of print journalism forever.

To wit, we have the latest sign of the Four Horsemen riding over the horizon bring the judgment with them in their saddlebags. Yes, PR professionals. Time magazine is finally selling advertising spots on its hallowed cover. The horrifying proof is after the jump… Read more

A.1. Steak Sauce ‘Breaks Up’ with Its Brand and Gets a #PRWin

A1 old school

That’s right. Old school! It’s how we roll.

I have shared this with many people in the advertising and PR industries:

“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”

We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.

A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.

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10 of the Worst Logo Designs (and Funniest #PRFail Moments)

April Fools

In the spirit of this overrated day for amateur comedians and inebriated pranksters, we thought it would be a good idea to offer some insight on how advertising and public relations are inexorably connected, for better or worse. Consider this: When a company builds a logo, it’s the job of the PR agency to deliver on that brand promise.

To wit, when a creative agency makes a logo that lives in infamy for the wrong reasons, it’s up to the PR agency to clean up the mess in the media … or just throw in the towel and laugh. The post is all about the latter. Enjoy.

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