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Posts Tagged ‘advertising’

#PRFail: Honda Falls Asleep at the Wheel Joking About Narcolepsy

narcolepsy hondaI could write about this in our mediabistro sister blog over at AgencySpy, but why? This is such a #PRFail! This all comes down to a car company and the ineptitude to learn something — say about “narcolepsy.” Allow me:

nar-co-lep-sy /ˈnärkəˌlepsē/ (n.) 

A serious condition characterized by an extreme tendency to fall asleep whenever in relaxing surroundings

So, there’s this up-and-coming car manufacturer named Honda. Someone in the advertising agency or in-house decided it was time to promote the “All-New 2015 Fit” with a commercial called Synth and Seattleites. 

And then, they poked fun at narcolepsy. To wit, Honda got run over by a bunch of people they apparently didn’t know existed. You know? Like the chupacabra, Bigfoot, and unicorns, only much meaner.

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Apocalypse Watch 2014: Time Begins Selling Ads on Its Cover

Time_ResponsiveIt has been 91 years. More than nine decades that the weekly stalwart of news and current events has come to us with gripping articles, stunning pictures, and the epitome of journalism. Selling its soul was the last thing anyone thought Time magazine was capable of doing.

And then the Internet happened, which changed the landscape of print journalism forever.

To wit, we have the latest sign of the Four Horsemen riding over the horizon bring the judgment with them in their saddlebags. Yes, PR professionals. Time magazine is finally selling advertising spots on its hallowed cover. The horrifying proof is after the jump… Read more

A.1. Steak Sauce ‘Breaks Up’ with Its Brand and Gets a #PRWin

A1 old school

That’s right. Old school! It’s how we roll.

I have shared this with many people in the advertising and PR industries:

“Advertising and PR intersect all the time without either industry knowing it. Ads establish position. PR creates perception.”

We need to work together. You know? Like “We are the World,” only without all that mushy singing and fighting world hunger stuff. That said, when a brand or an agency has figured out how to do both, it’s a golden day.

A.1. Steak Sauce did just that via Facebook of all places, and it was glorious in the world of social media, PR, and whatever the hell they put in that hazy brown elixir of yumminess.

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10 of the Worst Logo Designs (and Funniest #PRFail Moments)

April Fools

In the spirit of this overrated day for amateur comedians and inebriated pranksters, we thought it would be a good idea to offer some insight on how advertising and public relations are inexorably connected, for better or worse. Consider this: When a company builds a logo, it’s the job of the PR agency to deliver on that brand promise.

To wit, when a creative agency makes a logo that lives in infamy for the wrong reasons, it’s up to the PR agency to clean up the mess in the media … or just throw in the towel and laugh. The post is all about the latter. Enjoy.

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The Top 7 #PRFails of Super Bowl XLVIII

money bowl

Ummmm … no.

So, on behalf of my cronies at PRNewser, we know this is not the forum for advertising and what more than 102 million people saw on display (other than that atrocious football game — no offense, Seattle). And yet, this topic is here. Why? A simple aphorism that has been a fundamental tenet in this biz forever:

What you pay for is advertising; what you pray for is public relations. 

As soon as each :30 ad came on TV, America began buzzing — in homes, in bars, on the phone and all over social media. Yes, that’s “free advertising” but is it what the brand paid for when prospect consumers are torching the advertisement in effigy? No. And that is why flacks were born — understanding perception. Get it? Persuasion. Ads. Perception. Spin.

So, let’s turn those umpteen bajillion frowns upside down and discuss the #PRFails of what is affectionately called #BrandBowl 2014.

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You Won’t Believe How Quickly This New Old Spice Campaign Goes Viral

Just when we figured the Old Spice guy had run out of tricks…

This video is OK, but the concept behind the campaign makes it great.

If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another, equally ridiculous “bro-tastic” product in the next few days, then you may get punked into watching a clip like the one above. Just click on theflatteringman.com or smellpulse.com or toughsheets.com to start.

The campaign includes nine different URLs and clips, and we took a couple of screenshots after the jump.

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Alabama Law Firm Makes Racist Ad, Blames Hackers

Wong Fong ShuCelebrities and athletes, you see what you did?

Every time you dolts get half-baked, full-on drunk or just mad at the world, you put out a bad tweet or post. Sure, you feel better after the smoke and satisfaction of the intended party wallowing in the misery you have created but then the backlash comes.

The angst. The feedback. The publicist answering our calls. The boss telling you to fix it. The significant other pointing a finger and calling you “Stupid.” Yeah, it’s time to fix it. However, instead of doing something that requires little time, no problems and hard luck like, you know, admitting it? You hold a press conference, furthering feeding your immense ego about nothing, and tell the onlooking media, “My phone was stolen and someone else logged in as me.”

Wait…what?! Whelp, this story I’m about to share is all your fault, so I hope you all feel guilty. Meet Mr. Wong Fong Shu. (Yeah, this is going to be fun.)

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Happy Thanksgiving to All the Racist ‘Sexy Color’ People

Sexy Color Tanning SalonAs we have opined previously in this trusty blog, Christmas often overshadows fall and winter seasonal marketing efforts for the big box retailers. I suppose small businesses realize that same epiphany, which has to explain this breaking news alert in the world of #AdFail.

For that, we take you to Dothan, Ala. in an industry you didn’t think couldn’t get uglier…it did. Fake bakes.

Enjoy this ad, and the fun story from the greatness of Jezebel.com. As you can tell, the owners of Club Sun Color Studios have figured out an all-too-classy way to market during Thanksgiving.

This from their cornucopia of bigotry and idiocy…advertisement:

“Have a Colorful Thanksgiving! The Indians brought more than just ‘corn’ to the first Thanksgiving…they brought Sexy ‘Color’!”

You know, if NFL mascots and Portuguese explorers sticking a boot in their behind doesn’t offend Native Americans completely, this should do the trick. Oh look. The ad even comes trollop Pocahontas with fringed stilettos and some Puritan bimbo dressed like Betsy Ross, I suppose.

Nothing says “Thanksgiving” like a pleathered tan, Daniel Boone’s naughty dreams and mimicry of genocide. Pass the turkey, please.

Now Presenting the Gettysburg Address Sponsored by Bud Light

Bakersfield-Condors-Gettysburg-Address-Jersey-590x633In today’s hyper-advertising-everything-with-a-modicum-of-real-estate world, marketers are finding novel reasons to get their brands in front of the consumer public. Be it reality shows to sporting events, newscasts to weather prognostications, it doesn’t matter. It’s a free-for-all.

And then there are historical anniversaries. You wouldn’t think those cherished and near sacrosanct events would be held to the same shilling standards, but alas, this is the 21st Century. Good times.

Meet the Bakersfield Condors, a minor league hockey team searching for ways to commemorate the Sesquicentennial of the beloved Gettysburg Address. It was four score and 70 years ago when President Lincoln read only 272 words to free the slaves and liberate a nation against its worst crime against humanity.

Fast-forward 150 years later and that prodigious event has been reduced to a night in minor league hockey…sponsored by Bud Light?! What the what?

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To RFP or not to RFP: What a Friggin’ Question.

RFPsI was trolling through AdAge last week—as is my routine for finding jocular pieces of information—and came across the article “One Small Fix for Broken RFPs: A Little Feedback, Please“ by Mark Simon.

The following was a lovely call out quote for me:

This isn’t about changing your mind or challenging your decision. It’s not an appeals process. All anyone wants is to learn from the experience so they can be smarter next time. Scottish author Samuel Smiles said, “We learn wisdom from failure much more than success.” Which is another way of saying: Give it to me straight.

To wit, the church said “AMEN!”

Requests for Proposals (RFPs) — namely, the governmental ones — are the banes of existence for every agency. Don’t get me wrong, they are vital to the economic foundation of most smaller agencies. One RFP can create a retainer that will pay for a year of overhead, but those heads need to get lobbed off and leap through rings of fire to pitch said RFP.

So, given what we know about RFPs and understanding popular opinion, to RFP or not to RFP? Pros and cons after the jump:

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