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Posts Tagged ‘Affect’

Affect Launches ‘How to’ Series to Share Best Practices and Dispel PR Myths

The people at New York-based B2B firm Affect PR are friends of the site who are always looking for ways to help fellow PR pros in the Big Apple: in 2012 we covered efforts by owner and President Sandra Fathi to provide workspace to area PRs whose offices were knocked out of commission by Hurricane Katrina, and last year the firm’s “New York Intern Project” grew up to become the “New York Job Project.

We were very interested in Affect’s latest project: a series of weekly 90-second “How To” clips aimed at both fellow PRs and potential clients/applicants. Here’s one episode in which Fathi explains “story hijacking” or “newsjacking”:

Today we spoke to Fathi to learn more; Q&A after the jump.

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Spin the Agencies of Record

 

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Spin the Agencies of Record

Nope. Not that.

“My first job was in retail at the age of 14, and I have worked in the industry ever since.” – Rachel Roy

The National Retail Federation has retained digital agency Rain (PR AOR Sunshine Sachs) to create digital shorts for its industry campaign site This Is Retail. The purpose of the campaign is to convince young people that a career in retail doesn’t necessarily mean working the register for $10 an hour.

NRF SVP Bill Thorne says “We want young people to think retail when they are on the job hunt”, because the booming industry truly does need more employees at a time when jobless rates for young grads are near record highs. The videos are clever (watch one after the jump), but good luck getting young folks to say “Hell yeah, I work in retail!”

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Need Office Space? Have Office Space? See ‘PR Helping PR’

Yes, it’s true: Hurricane Sandy turned this week upside down. In the midst of all the bad news about millions going without power, $50 billion dollars in damage, and bad behavior in the wake of the storm, it’s encouraging to read about some positive developments. We’re not sure when the New York/New Jersey area will return to normal, but in the meantime some particularly inventive PR professionals are trying to help out.

Affect is a firm located right smack in the middle of Manhattan, where the effects of this week’s storm have been particularly dramatic. Noticing that many of her friends, clients and employees have been affected, Affect owner and president Sandra Fathi set up a Facebook page called “PR Helping PR” yesterday with the stated goal of helping as many affected professionals as possible return to work–even if their offices aren’t yet up and running.

The site plans to achieve this goal by bringing PR pros who need office space together with those who have space to share. Affect encourages both stranded employees and any PR companies located in areas suffering from storm damage to post status updates in the interest of helping at least a few dedicated professionals find an available desk at which to do their work.

Your editors have been fortunate enough to work from home this week, but many in the industry aren’t so lucky. If you’re one of those stuck without a working computer/Internet connection, or if you have resources to offer, please check out the PR Helping PR page.

Spin the Agencies of Record

Affect has added e+CancerCare, an operator of outpatient cancer treatment centers, to its roster of clients. The firm will create a campaign to build awareness for the company’s nationwide network of centers and its community health programs. The firm will also raise the company’s profile with business and trade media.

DJ Bennett, an online retailer of luxury sporting apparel, has chosen Warschawski for the launch of the company and its site. The site will sell brands including Zeal, Fred Perry, and Ron Hill.

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Career Development Series: Turning Your PR Internship Into a Full-Time Job

Welcome to the first of PRNewser’s four-part “Career Development Series.” Over the next four Wednesdays, we’ll be exploring some of the career development issues that PRs at different levels in their careers are faced with.

This week, we’re starting at the start: how to turn that internship into a full-time job. We talked with firm execs and a former intern who actually made the leap to learn the best ways to make this happen. What we found out is that interns have a responsibility to the firms they’re interning with, and PR agencies have a responsibility to their interns, a point that sometimes gets overlooked.

Click through for more.

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Affect Announces Internship Winner

Affect has announced the winner of this year’s New York Intern Project: Katey Kimpel, a senior at the University of Akron. She’ll receive $5,000, a $2,500 housing stipend, and a three-month internship in New York.

Click here to check out her entry. She received 1,205 out of 15,953 votes cast for the program. Congrats to Katey!

Roll Call: Fleishman-Hillard, Warner Bros, Best Buy

Fleishman-Hillard has appointed Anne de Schweinitz (left) SVP, managing director, and senior partner of the healthcare practice. She will relocate from New York to London, reporting to John Saunders, president of the Europe, Middle East, and Africa region. De Schweinitz joined F-H in 2011. She replaces Michael Rinaldo who has left the firm.

Warner Brothers Pictures has promoted two execs in its international publicity department: Lance Volland to EVP and Désirée Finnegan to SVP, the role previously held by Volland. Based on the press release, many of his duties for both jobs will remain the same: overseeing the international publicity department and all of the functions of that division (the former) and helping with strategies and global campaigns (the latter).

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Spin the Agencies of Record

Cellebrite, which provides a variety of mobile services, has chosen Affect for brand awareness work. The firm will target various vertical markets and business media.

Abine, a company that provides online privacy tools, has chosen RF|Binder as global AOR. The firm will promote messaging tied to giving people control over their online data and how Abine’s products can help do that.

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Win A Paid PR Internship in New York City

PR firm Affect is holding its second annual contest to find its next PR and social media summer intern. That person will receive $5,000 along with a $2,500 housing stipend to live in New York City. Last year’s contest, which produced Affect employee Patrick Gotham, received more than 100 entries and 14,000 votes. Applicants submit a video or photo entry here explaining why they should be awarded a paid internship at Affect in New York City that will jump-start their career.

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