Jihadist. Osama the Terrorist. Osama the Marketer. Taking a page from the crisis handbook of corporations under extreme stress, Osama bin Laden considered renaming al-Qaida, according to writings retrieved during a raid on the compound in which he was killed last month. It had become just too…well, you know. Bad. And not anti-American enough.
What happened to the AQ is the entire world dropped the second half of the full name of the terrorist org: al-Qaida al-Jihad. Acc0rding to the undated letter recovered from the compound, lopping off the second part allowed the West to “claim deceptively that they are not at war with Islam.” One option was simply the Jihad Group. As if it were a hedge fund, or a publicly traded company.