If you’ve been watching TV in the US over the past several days, you may have seen this new ad for SodaStream, a device that allows bubble-lovers to create their own soft drinks at home, thereby saving both money and bottles.
Personally, we found the 30-second spot created by Alex Bogusky clever and visually appealing. Authorities in the UK pulled the commercial, however, citing their own opinion that it “could be seen to tell people not to go to supermarkets and buy soft drinks, [and] instead help to save the environment by buying a SodaStream”. This message, they determined, could be seen as “denigration of the bottled-drinks market”. Um…gee, a commercial that encourages customers to ditch the competition in favor of the product it’s pushing? Witchcraft!
OK…so what’s the problem?