Disney and ESPN have launched a campaign, “I Have Choices,” to present their side of the story in relation to current negotiations with Time Warner Cable. Disney’s deal with TWC runs out on September 2nd, meaning ESPN and other networks may be dropped from the cable provider.
A website, www.IHaveChoices.com and Facebook page have already launched and feature content about the potential loss of ESPN, as told from ESPN’s perspective, of course.
Of course, the “choices” theme refers to the fact that consumers can move to other cable providers to get their ESPN fix. What do you think of the campaign?