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Posts Tagged ‘Alexia Tsotsis’

Publicist Request Leads to AOL Drama

TechCrunch’s Alexia Tsotsis wrote a post about a Facebook game tied to Jake Gyllenhaal‘s new flick The Source Code. Her story says the game isn’t that great, but goes on to talk about how it’s another example of the interactive marketing that films are doing. (An interview on this subject with Gyllenhaal above.)

Summit Pictures, the company behind the movie, didn’t like the “snarky” tone of the post. So a Summit publicist contacted Moviefone, another AOL site. Moviefone relayed the message to TechCrunch. “Let me know if you’re able to take another look at it and make any edits,” said the emailed request, which Tsotsis reprinted in its entirety.

The EIC of Moviefone, Patricia Chui, defended the email in a post of her own.

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Best Press Release Ever?

One public relations issued what they claim to be the “most amazing press release ever written” yesterday, in what we assume was an attempt to bait PRNewser and our counterparts in to a writing a blog post.

We didn’t have time but TechCrunch did, and Chicago-based boutique PitchPoint Public Relations  is enjoying a bit of fanfare for it. They coughed up real money to put it on PRNewswire, knowing PR haters and followers would find it first thing in the morning on Google News.

It reads like the comparably obscure Tenacious D song–it’s not actually the best song ever, but it’s a tribute to that song, because they were too high to write it down in the first place.

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