This week, Capital New York broke the news that BuzzFeed had named Facebook vet Liz Wasden as its new head of PR. She replaces Ashley McCollum, who was promoted in October to the position of chief of staff/personal advisor to founder and publisher Jonah Peretti.
Wasden brings more than 15 years of comms experience to the new role. She formerly worked within the CBS organization and served as communications director for Katie Couric, promoting both CBS News and Couric’s syndicated talk show Katie (which she helped launch along with executive producer/current CNN president Jeff Zucker). Prior to joining CBS, she held PR roles at such prominent media outlets as Forbes, Good Housekeeping and Money; the Savannah, Georgia native also spent time at Porter Novelli.
As our sister site AllFacebook reported, Wasden joined Zuckerberg’s team in early 2013, working on consumer communications for both Facebook and the still-new Instagram.