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Posts Tagged ‘Allison+Partners’

10 Top Firms Promise Not to ‘Sockpuppet’ Clients’ Wikipedia Pages

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One of the PR industry’s longstanding ethical debates appears closer to a resolution: the matter of Wikipedia “sockpuppets“. Today, several of the industry’s top players released a statement promising not to bend the rules of the public database to their own clients’ benefit.

Last year, Wikipedia took a public stand against the practice of hiring administrators to revamp clients’ profiles; it even went so far as to call out Wiki-PR, a firm specializing in the practice, by name. The firms involved in today’s announcement, however, want the organization to know that PR and public content databases can be friends.

The list and the statement after the jump.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Roll Call: Ketchum, GolinHarris, Allison+Partners and More

Ketchum PR announced the appointment of Paul M. Rand to the chief digital officer position. Rand joined Ketchum in 2001 when the agency acquired Corporate Technology Communications, the Chicago-based agency he founded. He then started Zocalo Group, Ketchum’s digital, social media and word-of-mouth-marketing agency; in his new role, Rand will run the agency’s digital, social and related services while reporting to president and COO Rob Lorfink. According to company spokespeople, the Rand hire is part of “a bigger reorganization to integrate [Ketchum's] PESO-related (paid, earned, shared and owned) services” that reflects an industry-wide shift in focus occurring across the entire PR industry. (Release)

GolinHarris announced the appointment of Mary Cunney as media director in the agency’s New York office. Cunney joins the offices corporate practice, supporting the firm’s portfolio of leading financial services, technology and global business brands. In this new role, Cunney will focus on executive visibility, thought leadership and corporate positioning at top-tier media outlets. Before joining Golin, Cunney worked at MSL Group as a senior media supervisor, where she focused on media relations and strategic planning for a number of brands. Prior to MSL, Mary was part of Edelman’s media team, working with companies to create relevant story angles that resonated with mainstream press. (Release)

Allison+Partners announced Corey Scott has been appointed SVP, head of design. He’s responsible for conceptualizing and producing custom design solutions for the agency’s new business initiatives, its clients and the Allison+Partners brand. A veteran art director, Scott has more than 15 years of experience and a portfolio that spans web, interactive and mobile to print, presentation, event design and photography. Scott has worked for clients in more than 10 countries, in virtually every sector and on behalf of some of the world’s most notable brands including Apple, Twitter, Charles Schwab, Qualcomm, Levi’s, Skype, Starbucks and Visa. Scott joins Allison+Partners from Edelman where he served as regional art director and design lead for six offices across the western region. Prior to that, he was a lecturer in Media and Cultural Studies at the University of Otago in New Zealand, a senior art director at RK Studio and senior designer and art director at The Gap. (Release)

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Roll Call: GolinHarris, Outreach Strategies and Allison + Partners

GolinHarris announced the appointment of Mark O’Connor as executive director, National Media Relations. Based in New York, O’Connor will lead the agency’s national media relations team and provide strategic media relations guidance to clients across multiple practices. Additionally, O’Connor will serve as co-leader of the agency’s connector community, alongside Jeff Beringer, global Digital Practice leader. The agency’s connector community is responsible for sharing clients’ stories across earned, shared, owned and paid media. Most recently O’Connor served as executive vice president of national media relations at Zeno Group. (Release)

Outreach Strategies, LLC, (OS) announced the hire of Alison Omens, former AFL-CIO director of Media Outreach and deputy director of Public Affairs, as vice president. In Omens’ previous role at the AFL-CIO, she oversaw strategic communications and all national, state and local media strategy in the political, legislative and economic arena. Omens was responsible for developing and supervising a broad communications network with representatives for all fifty states. (Release)

Allison+Partners announced that Jeremy Rosenberg has been appointed senior vice president of digital media responsible for leading and evolving the agency’s digital offerings globally. Rosenberg’s career spans nearly two decades of digital and social media marketing that will serve the agency’s existing and prospective roster well. Rosenberg joins Allison+Partners from Cohn & Wolfe, where he led integrated communications programs for such clients as Walmart, Panasonic and Nokia. While there he also developed the digital and social media-training curriculum for the agency’s global network. (Release)

Spin the Agencies of Record

Asics Spinning the AOR is a marathon, not a sprint:

ASICS America, designer and manufacturer of athletic footwear, apparel and accessories, has selected Allison+Partners as its public relations agency. A+P will promote the company’s product launches, events and sponsorships as well as its cause marketing initiatives and its legacy-inspired Onitsuka Tiger collection of shoes and apparel. (If that left you breathless, wait until the next sentence):

The agency will also implement a national campaign incorporating athletic, business and consumer-focused media relations, awards and road tests, in addition to celebrity and influencer relations tied to numerous sponsorship opportunities including the New York City and Los Angeles Marathons.

Wellies Well, Well:

Hunter Boots, the UK’s leading wellington brand, recently launched a new global Facebook campaign from global social media agency We Are Social.

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Spin the Agencies of Record

Avigilon, a Canadian video surveillance solutions company, has chosen Ogilvy PR as its AOR in the U.S. after a competitive search. The firm’s work will focus on corporate communications, thought leadership, media relations targeting business and tech trade publications, and promotions for Avigilon products. The company also has plans to go public in the U.S. (It already trades on the Toronto Stock Exchange.) The goal is to raise awareness among decision makers, including those at the C-level, and prospective investors.

Buy.com has chosen Hotwire (the PR agency, not the travel site) for a branding campaign that will emphasize the company’s “friendly, transparent and honest” value proposition and to raise awareness of the e-commerce site. Hotwire launched in 2000 and has offices across Europe and Australia. The firm came to the U.S. in 2011 and now has offices in New York and San Francisco.

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Allison+Partners Rearranges Top Execs

Allison+Partners SVP Jonathan Heit has been promoted to president and senior partner, in charge of daily firm operations. The move frees up founding partners Scott Allison, Andy Hardie-Brown, and Scott Pansky to tackle the wide-ranging items that impact the future of the firm. Allison, chairman and CEO, will focus on internal management, the profile of the firm, and its business progress; Hardie-Brown, COO, will focus on strategic direction, such as global expansion; and Pansky, senior partner, will focus on cause marketing, values programs and firm culture, professional development, and related areas.

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Spin the Agencies of Record

WhaleShark Media, which says it’s the largest online coupon and deals site around, has chosen Allison+Partners to promote the company’s RetailMeNot brand and its corporate comms program. GSD&M was chosen as the company’s ad agency. Both were selected after a competitive review.

Incapital, an underwriter and distributor of various financial products, has chosen CJP Communications as its AOR. The company is looking for greater brand awareness as it adds staff and expands across North America. Work will include media relations, thought leadership, and executive visibility efforts.

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MDC Revenue Increases, But Reports Other Losses

MDC Partners reported Q1 revenue of about $236 million, an increase of 9.7 percent versus 2011. The company also reported organic growth of 5.4 percent. However, the company also reported a number of losses for the quarter.

Operating loss was at about $11.7 million versus a profit of $2.56 million year-over-year. Net loss was about $24.6 million compared with $7 million in 2011.

Adweek also notes the Q1 drop in EBITDA of 51 percent, from $15.4 million last year to $7.5 million this year. The company has purchased or taken a stake in a number of firms over the past couple of years, including Kwittken & Company, Allison+Partners, London’s Epoch PR, and ad agency Anomaly.

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Allison+Partners Chooses Adopt-A-Classroom for Pro Bono Program

Allison+Partners has chosen Adopt-A-Classroom for its annual pro bono program, donating $150,000 in PR services for 2012 to the nonprofit organization. Adopt-A-Classroom works with community partners to provide teachers with funding for school supplies and other resources. Allison+Partners has already started working with the group; Adopt-A-Classroom launched the “Help Henryville” program with OfficeMax on March 2 to benefit a Henryville, IN school that was destroyed by a tornado.

Allison+Partners chose Adopt-A-Classroom using a proprietary evaluation system, the Cause Marketing Accelerator, which matches a cause program with the values and brand of the agency.

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Guest Post on Mobile: ‘Separating the Signal from the Noise’

Mobile, mobile everywhere. News from the mobile space keeps coming as the technology and business of mobility continues to sort itself out. For PR pros, it’s an area rife with opportunity.

In today’s guest post, Jonathan Heit, partner and head of digital media and technology, Allison+Partners, takes a closer look at some of the big stories and trends in mobile moving forward.

Click through for his thoughts and click here for more on the firm’s Naked Culture blog. And if there’s anything you’d like to add to the conversation, the comments section is open.

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