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Posts Tagged ‘Amanda Knox’

Court Orders Retrial as Amanda Knox Preps for Publicity Tour

Amanda Knox Waiting to be HeardWe in PR know that bad publicity almost never doubles as good publicity, but exceptions do stand out. Accused/acquitted/accused again murderer Amanda Knox, for example, got $4 million to write a book despite the fact that — according to The Daily Beast, at least — she has “already lost” in the court of public opinion and can never again “control how she is seen.” (And yes, her family did hire a PR firm to manage her image.)

Today brings news that Italy’s top court has ordered a retrial for Knox, who was acquitted and freed after serving nearly four years in prison for the murder of her roommate in Italy (but you already knew that). Our point? This new twist is just icing on the cake for a story that will continue attract millions of eyes around the world.

We’re not too familiar with the details of this case, but we know that Knox is media gold: last month Diane Sawyer scored her first official promo interview and even that announcement was big news. It’s set to air on April 30, the same day the memoir hits shelves — and everyone will be covering it, because the public loves both train wrecks and apology tours (unless they involve Lance Armstrong).

The question: if you have a client like Knox, how do you play off her notoriety while insisting that she was innocent all along?

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Lifetime in Hard ‘Knox’ Spot

Three weeks before its scheduled Feb. 21 premiere, the slow-brewing controversy surrounding Lifetime’s Amanda Knox: Murder on Trial in Italy is finally threatening to boil over.

Amanda Knox, you’ll recall, is the U.S. exchange student who temporarily dominated international headlines when she and two men — including her then-boyfriend — were convicted in 2009 by an Italian court of sexually assaulting and killing Meredith Kercher, the British student with whom Knox shared a cottage in the Italian village of Perugia. Sentenced to 26 years in prison, Knox is currently seeking an appeal.

Based on testimony from her 11-month trial, Lifetime’s ripped-from-the-headlines docu-drama stars Heroes cheerleader Hayden Panettiere as “Foxy Knoxy.”

But attorneys for the former honors student from Seattle, now 23, aren’t impressed: They’ve demanded that Lifetime pull the picture, starting with the removal of an explicit preview video from its website.

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