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Posts Tagged ‘AMC’

The Walking Dead Is Everywhere Promoting Tonight’s Premiere, May Have Broken Laws In the Process

TWD premiereIf you’re on social media, then you’ve seen the promos for tonight’s mid-season premiere of The Walking DeadTheir Twitter feed has been lit up with reminders and suggestions for days. So has the Instagram page, which is also promoting a Twitter chat with Norman Reedus* (aka Daryl Dixon) at 8:30pm ET tonight, a half hour before the premiere starts. Five cast members appeared on Conan this weekAnd, of course, the Facebook page is wall-to-wall walkers.

There are games and quizzes on the website to get fans involved. One such game scientifically determined that I would make it at least a year and a half if zombies took over. And the show was brought to life on the streets of New York when zombies scared the mess out of people walking in Union Square by grasping at feet from beneath the sidewalk.

But officials saw footage of the stunt and now an MTA spokesperson says they’ve turned it over to the NYPD. Doesn’t the MTA know! There are no laws in the zombie apocalypse!

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Today in Irony: Winner of Breaking Bad Contest Busted for Drugs

breaking_badBreaking Bad is unquestionably one of the best written shows in TV history.

It’s also, many say, one of the most influential. Of course, you have the occasional hack hater who believes the outrageous exploits of White and Pinkman served to promote meth use in this country, but the fact remains: people are going to smoke up if they fancy such a thing. They might even sell because, you know, the economy.

But this story from Newser tops all of the ironic, art-imitating-life stories about this drama in the history of ever. Oh, how AMC Networks must be proud to hear about this.

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AMC PR Confirms Breaking Bad Spinoff and Lets the Media Do the Work

Confession: We only want to cover this story because we love Breaking Bad, and while we were initially skeptical of a proposed spinoff/prequel that absolutely MUST be titled Better Call Saul, we’ve warmed to the idea. But now that we mention it, what’s with AMC‘s PR department? All caps and (cont) in the tweet? Looks a little sloppy.

The tweet links to this release, which does tell us that the show will be “a one-hour prequel that will focus on the evolution of the popular Saul Goodman character before he ever became Walter White’s lawyer” but looks terrible and doesn’t give us much to work with. The show obviously won’t start filming for some time, but at least they could have posted a YouTube compilation of Saul’s greatest moments, right?

Then we got to thinking: there’s no need to promote this sort of announcement; there isn’t even any need to pitch it. As soon as word got out, it spread like wildfire. There’s a post here and a post here and a post here and a joke here…

The campaign creates itself. Come to think of it, we wouldn’t mind doing PR for AMC: just hit “tweet” and let the earned media roll in.

Belize’s Perfect PR Response to Unflattering Mention in ‘Breaking Bad’

On last Sunday’s episode of the AMC hit drama “Breaking Bad“, Brian Cranston’s character — a drug kingpin — threatened to “send [someone] to Belize,” an alternate euphemism to “sleeping with the fishes.”

The scene was widely discussed on social media, with many speculating whether the show had inadvertently dealt a blow to the country’s tourism.

“Some people may have perceived that to be somewhat of a crisis,” Alyssa Carnegie, the director of marketing and industry relations for the Belize Tourism Board, said in an interview with the New York Times, “but we really thought of it as an opportunity.”

Following Sunday’s episode, the Belize Tourism Board demonstrated its sense of humor (and impeccable timing) by tweeting humorous invitations to the “Breaking Bad” actors and characters, inviting them to take a real trip to the country.

Jon Hamm’s Publicist Defends His Manhood

Jon Hamm GQThe Internet discovered some time ago that Mad Men star Jon Hamm has been blessed with some…attributes that endow him with a certain easily exploitable notoriety. The actor’s publicist, however, was not amused by the fact that the New York Daily News recently devoted a few valuable inches of its gossip column to discussing Hamm’s tendency to crowd a room with his gifts (which are apparently creating a problem on the show’s set).

An “inside source” says the extra-tight pants of Mad Men‘s upcoming sixth season, set in the late 60′s, have required AMC‘s design team to work a little Photoshop magic on promo images of Don Draper–but Hamm’s rep naturally doesn’t want to discuss this massive scandal.

The long and short of it: enough with the Dick (Whitman) jokes!

We have to say, though: We understand why Hamm’s flack is sick of reading this sort of easy click bait, but we also don’t really see how the star is getting shafted by the press. It’s all in good fun, right?

Apparently not: the very irritated rep told the Daily News that “It is ridiculous and not really funny at all. I’d appreciate you taking the high road and not resorting to something childish like this that’s been blogged about 1,000 times.”

Correction: make that 1,001.

Roll Call: Porter Novelli, Bully Pulpit Interactive, Business Wire, and AMC

Porter Novelli announced that Jesse Soleil has joined the New York office as senior vice president, digital. In his role he will be responsible for designing cross-platform digital experiences for clients across all practices. For the past four years, Soleil was CEO of Massiverse LLC, a boutique media entertainment company, which he founded to create cross-platform entertainment for kids. With Massiverse, Soleil created new original and intellectual properties, including Dragons Vs Robots, as well as new technology, marketing and business models integrating social media, games, toys, traditional media (TV), Webisodes, publishing, mobile apps and a Near Field Communication platform. Before that, he spent nearly eight years with Scholastic, Inc., most recently as vice president, emerging media and technology. (release)

Lauren Miller joined Bully Pulpit Interactive as a senior director. Many may recognize Lauren from her work on the Elizabeth Warren for Senate campaign, where she was the new media director. Over the past five political cycles, Lauren has defined how campaigns can use the internet to raise money and win elections. Lauren will advise Bully Pulpit’s political clients, and she will help BPI establish itself not just as the largest digital marketer of the Democratic party and brand, but as a premier full service digital firm. Her hire complements BPI’s other additions over the past month, which include: Will Johnson, the new senior director for strategic services who joined the team from Change.org and Madeleine Perry, the former digital director for Sen. Sherrod Brown, a new deputy director. (Release)

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Real Promotional ‘Experiment’ or Staged Stunt?

We can certainly see why so many clients are rushing to sign with “viral marketing firm” Thinkmodo, which combines the video, social media and promotion trifecta into campaigns like the “Zombies in New York” stunt for AMC‘s mega-hit The Walking Dead. That video clearly didn’t have a script. As for the agency’s newest project, a promo for the upcoming  revenge thriller Dead Man Down, we’re not so sure…

The spot asks viewers “What would you do if you walked in on a murder in progress?” and the movie’s hashtag is #ISawWhatYouDid, so we get the connection–but based on the range of reactions, we hope that a few people in this clip were either in on the secret or didn’t quite realize what was going on.

So was this a real experiment or did everyone have a “script”? Most importantly, does it make you more interested in seeing the movie?

Male-Targeted Shows’ Huge Female Viewerships Defy Marketing Clichés

Once upon a time, at the same time every week, one of my roommates and I had to ditch our apartment (occupied by a few fellow young women) for a guy friend’s abode so that we could watch South Park as it aired — our own TV was occupied by banter delivered at tongue-twisting-speed by The Gilmore Girls, which aired at the same time as our beloved Kyle and Cartman. So when this female fan of shows like Rescue Me, Archer, and The Following read AdAge’s article discussing the popularity of male-targeted shows among women, the first thing I thought was, “I knew it wasn’t just us!”

In fact, the highest-rated cable show among women so far this year is not FOX‘s female-targeted New Girl or Lifetime‘s Dance Moms, but AMC‘s gore-filled zombie apocalypse drama The Walking Dead. According to Nielsen, the February 10 mid-season premiere of The Walking Dead drew a 5.0 rating/11 share among women 18-49 (almost twice that of its nearest competitor). To give that number some context, shows like ABC’s Once Upon a Time and CBSThe Good Wife are lucky when the same demographic comes in above a 1.5.

So does that mean that women are seeing past gore and violence to intricate story lines and interesting characters? It’s not that simple. Horizon Media research director Brad Adgate says gore isn’t necessarily a turnoff for women. “If there’s one genre that’s really popular with men and women, science fiction is it—anything that deals with the occult really.” To support his point, Adgate mentions long-running procedurals like CSI and Law & Order: SVU, which boast an overwhelmingly female audience.

It seems we ladies aren’t wading through the scary stuff–we are wholly engrossed in it. Girls may be sugar and spice and everything nice, but we also like to watch shows about serial killers.

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Banana Republic Cozies up to Match.com for In-Store Mixers

Mad Men AMC Yesterday we told you about the Banana Republic/AMC cross-promotion likely to have Mad Men fans dressing like the Drapers come spring.

But it now appears that the retailer’s relationship with AMC is not exclusive–as anyone at Sterling Cooper Draper Pryce will tell you, it often pays to have a little something going “on the side.”

Just in time for Valentines Day, Banana Republic’s global spring campaign centers on a single concept — love. Aww.

In order to get customers in the mood, the retailer will kick off its amorous rollout by hosting in-store mixers co-sponsored by Match.com. These after-hours soirees, hosted in cities like New York, Los Angeles, San Francisco and Chicago, will be open to members of Match.com’s Stir events program, who can mingle with fellow cardigan-wearing singles while sipping cocktails and enjoying discounts on merchandise.

Oh, and fear not for the lonely hearts who will leave these gatherings alone; every attendee will receive a free Billy Joel CD to keep them warm on the long, cold winter nights. (Ed. note: We now assume that these events are open only to the 50-and-over set.)

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Banana Republic and Mad Men: A Match Made in Mod Heaven

Banana Republic Mad MenSpring is almost here (we swear!), and this year the season of love and renewal marks the return of both Mad Men (for its sixth season) and Banana Republic‘s Mad Men-inspired clothing line (for its third).

AMC first partnered with parent company GAP for this cross-promotion in 2011 for a collection of contemporary clothing inspired by the Camelot era of the 1960′s. Fans of the AMC hit show could finally get their hands on tangible items to help them emulate Joan, Betty, Don, and Roger. The man in charge of Sterling Cooper Draper Pryce could not have planned it better.

Consumer demand for the line has been strong, helping to boost Banana Republic’s North American same-store sales (which rose 5 percent in the three months ending April 28, 2012 with the new collection’s help, marking the brand’s biggest bounce in two years).

This year, fans will notice the show’s move toward the mod vibe of the late 60′s reflected in the clothing collection, designed collaboratively by Banana Republic and Mad Men costume designer Janie Bryant. No more pastels and country-club couture — the times, they are a’changin!

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