On Thursday, we did a post about the AMEC Measurement Summit in Lisbon, which wrapped up on Friday.

AMEC has since issued a press release outlining the group’s four goals to accomplish by 2020. The goals were decided by vote with the following four coming out on top of a list of 12:

1. How to measure the return on investment (ROI) of public relations (89%)

2. Create and adopt global standards for social media measurement (83%)

3. Measurement of PR campaigns and programmes needs to become an intrinsic part of the PR toolkit (73%)

4. Institute a client education program such that clients insist on measurement of outputs, outcomes and business results from PR programs (61%)

Click here for the complete press release.