It’s done: American Airlines and US Airways have officially announced plans to merge, thereby creating the world’s largest carrier fit to compete with Delta and United (which went through mergers of their own in recent years). The newly formed super-airline will operate under the American name, and it will keep that brand’s awesome new logo.
Of course the merger is in the financial interests of all involved parties. But will it help them overcome the fact that the public hates them? We don’t think so. The Justice Department rejected the proposed US Air/United merger in 2001 because “it would reduce choice and possibly lead to higher fares”. Now try and guess what this merger will bring:
- Service cuts (reduced choice)!
- Fare hikes (higher fees)!
- More add-on fees for checking bags, re-booking reservations, choosing seats, etc…
Sounds great, right? Of course, American will now have the advertising and PR budget of the biggest name in town. How should they spend it?