Earlier today we asked whether the new practice of releasing Super Bowl ad spots before the big game was a good PR move. Now further developments make the question seem even more relevant: multiple brands have already attracted accusations of racism based on these teasers.

First Volkswagen faced a racial insensitivity backlash for its “painfully white dude speaks with Jamaican accent, mon” spot:

Now Coke faces the same sort of outrage over its Mad Max-style “crazy desert race” ad, which happens to include some unfortunate footage of a stereotypical Arab man pulling a camel.

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