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Posts Tagged ‘Anchorman’

Anchorman 2 Content Marketing: Too Much of a Not-So-Good Thing

shutterstock_171546986If you knew someone who knew someone who lived near a working wi-fi connection in late 2013, then you probably heard about Anchorman 2.

Chances are you saw clips from at least one of Will Ferrell‘s many, many “content marketing” projects: the Dodge commercials, the local TV appearance, the journalism school event, the underwear commercial, the in-character interviews, etc.

There’s no question that the campaign was one of the largest in history and that it will serve as a model for future big-name movie promotions.

Here’s the problem, though: it didn’t really work.

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Ron Burgundy’s Own Brand of ‘Scotchy Scotch Scotch’ to Hit Shelves

anchorman-scotch-656Heading to a holiday party and want to make sure everyone knows you’re the classiest one there? Forget the champagne and leave the pinot noir at home; the only beverage to bring to a top notch affair this holiday season is the Scotch whiskey guaranteed to help you “stay classy, San Diego” — Ron Burgundy’s own Great Odin’s Raven.

The nectar of the newscast gods is a blend of grain and malt Scotch whiskies and boasts 40% abv. (So you’ll be plenty drunk enough to amiably socialize with that awful guy from the accounting department or your hyper-critical sister-in-law.)

Though little information has been released about price or date of availability, we’d be willing to bet it will hit shelves in time for the mid-December release of “Anchorman: The Legend Continues.” Read more

‘Anchorman’ Marketing Off to a Good Start

You’ve heard, and you’re excited. There’s going to be an Anchorman sequel! Ron Burgundy is back and he’s bringing his jazz flute. This news totally took the edge off of last night’s Azarenka loss. Azarenkaaaa!

Ron Burgundy” has been trending on Twitter all day and just about every media outlet has helped to spread the news, even though the movie isn’t expected until next year. But as we’ve seen with a couple of recent releases, building the right buzz for a movie long before it actually hits theaters is critical.

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