Denim company True Religion Apparel has a new VP of brand strategy, marketing, and PR. Jordan Daly has joined the company, and will be managing brand positioning, campaigns, special events, and other areas of the marcomms effort on a global scale. Previously, Daly was the VP of PR in the Americas for Burberry.
Joe Eyer has been named director of The Dewey Square Group‘s new director of grassroots. Eyer has been with the firm for six years and was previously a principal in the group. The division also has two new principals. Tracey Lewis was the New Hampshire field director for Secretary of State Hillary Clinton during her 2008 presidential run and the general election director for President Obama’s New Hampshire campaign. And Jonathan Drobis, who has worked on a number of political campaigns, including President Obama’s and AG Jack Conway‘s campaign for Senate in Kentucky.