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Posts Tagged ‘Andy Getsy’

Roll Call: Atomic, PHD, Widmeyer Communications, and More

Libby Langsdorf has joined Atomic PR‘s New York office as senior director. Langsdorf was AVP for public affairs for the New York City Economic Development Corporation. Atomic co-founder/CEO Andy Getsy cites Langsdorf’s experience with the city’s “tech and start-up community” in a statement about the new hire. She has also worked with Rubenstein PR and LaForce + Stevens.

PHD US has named Craig Atkinson president and chief digital officer overseeing the firm’s digital matters and sitting the the agency’s management team. He joins PHD from the parent Omnicom Media Group, where he handled the McDonald’s business and once held the chief acquisitions officer title.

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Venture Capitalist Says PR Firm ‘Sucks *ss’ For Emailing Him Off Topic Pitches

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This is a theme that just won’t stop. Yet another blogger has written an anti-PR tirade, this time specifically blacklisting one PR firm, Atomic PR.

PRNewser readers may recall that other bloggers and media personalities, including Wired editor Chris Anderson and Lifehacker’s Gina Trapani, have posted their own anti-PR missives, including firms that are blacklisted from their inbox.

The latest public shaming comes via venture capitalist Jason Mendelson [pictured] of Foundry Group, who says AtomicPR “sucks ass,” for sending him too many email pitches and not allowing him to opt out of their lists. He published the emails of several AtomicPR employees and said:

Don’t hire them. And PLEASE link, share and retweet this post, so that when folks search for ‘AtomicPR,’ the Google gods rank this post highly.

Atmomic PR founder Andy Getsy hopped in the comments of Mendelson’s post and wrote his own tempered response on the agency’s blog, where he mostly faulted media database company Cision, but also took the blame for not keeping the agency’s lists up to date.

UPDATE: Getsy writes in and says, “I don’t really think it’s Cision’s fault – we should have had a better mechanism for keeping Jason free of unwanted contact…I was simply pointing out that his profile on Cision is likely a factor in PR people creating lists with him on it.”

While Mendelson is angry, Atomic can point to this glowing client review from Jason Putorti, the digital designer behind Mint.com, who recently said:

PR was extremely high quality traffic for us, and the optics for the brand were undeniably good. We trounced all of our online competitors, including Quicken — who sent us legal threats. [Founder and CEO Aaron] Patzer talked to every outlet from Entrepreneur to Essence.

Mint.com was acquired by Intuit for $170 million. Getting back to the situation at hand: While it’s unfortunate that Atomic didn’t keep their email lists up to date, do you think Mendelson’s response went too far?

Apple iPad Launch Finds PR Hitting On All Cylinders

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The Apple iPad officially becomes available this Saturday, April 3rd. Apple put out a press release on the matter yesterday.

As usual, Apple’s PR machine is executing rather flawlessly, with news of sold out pre-orders, analysts stating the company may ship up to 10 million iPads in 2010, and also the release of video tours of the product in action.

At least one PR executive doesn’t think marketing can take all of the credit, however.

“I’m not surprised at the pre-order sell out, but it’s probably more than just marketing-driven. Estimating demand is hard, and it takes time to build inventory. Marketing is taking advantage of the sellout, of course, but probably not the driver,” Andy Getsy, co-founder of tech PR agency Atomic PR told PRNewser.

“Apple PR always does their job to perfection it seems. Truly,” said Brew Media Relations founder Brooke Hammerling. She previously questioned the product’s name, but did tell us this week, “there is a genuine curiosity around this new device.”

Visit our sibling blog eBookNewser for all of the latest iPad news.