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Posts Tagged ‘Atlantic Media’

New Media Influencers on Rebranding, Expansion and ‘Obsessions’

Mic.com Logo“Voice, perspective and messages framed so they resonate with younger readers have all become more important in media now. That means having our ears to the ground in politics and entertainment, then packaging topics accordingly”, said Jake Horowitz, founder and editor of Mic (formerly PolicyMic).

Mic is among a growing number of media brands that launched or renamed recently, like re/code (formerly AllThingsD), Vox.com and Quartz. Editors from these outlets appeared on a PCNY panel on Thursday to discuss their latest moves.

While these sites generally don’t use PR-related pitches, that may change over time. Given their global focus, one could equate landing a story in these outlets to the U.S. soccer team’s World Cup game vs. Ghana: challenging but not impossible.

Here’s a brief rundown on each outlet and their approach.

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Revolving Door: Anthony Bourdain to CNN, Staff changes at the ‘Times-Picayune,’ and More

Anthony Bourdain is heading to CNN and CNN International for a new weekend show. The network says the new programming will “creat[e] a signature showcase for the network’s coverage of food and travel.” He’ll also be a commentator on other CNN programming. He’ll finish out his final episodes of the Travel Channel’s No Reservations and The Layover, another Travel Channel show, with those episodes to air through 2013. Bourdain will be working with the same people who helped him produce his Travel Channel shows. [via]

New Orleans Times-Picayune employees will start learning who stays and who goes on June 4 or 5. Those who stay will be offered new positions and there is talk of bringing on new hires. In addition, there have been changes in how news is being reported on the website. Last week we learned that the Times-Picayune will be published in print just three times per week, making New Orleans the largest U.S. city without a daily paper.

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