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Posts Tagged ‘Audit Bureau of Circulations’

‘Vogue’ Is In Vogue on the Newsstands

Numbers released by the Audit Bureau of Circulations’ Rapid Report show that while much of the fashion magazine industry is suffering a loss in newsstand sales, Vogue is up about 16 percent from its average sales number for the first half of 2010.

Adweek suggests a few reasons for the jump: Hot covers featuring celebs like Lady Gaga in March (which sold 445,000 copies, the top seller for the first half), a rebound in the sale of luxury goods, and increased visibility of EIC Anna Wintour, which we noted a couple of weeks ago after Wintour’s acceptance speech at the Webbys went viral.

Marie Claire was down 21 percent (along with Harper’s Bazaar), with EIC Joanna Coles noting that a few chances it took with the cover didn’t pan out, like featuring a man, Bradley Cooper, perhaps before he revealed to the world that he could speak French. InStyle and People Stylewatch were among the other fashion magazines that took a hit.

The Audit Bureau numbers also show that Justin Bieber covers aren’t doing so well on the newsstands. According to WWD, Vanity Fair‘s Bieber cover is set to become the worst seller in 12 years. Other magazines, like Teen Vogue, which also featured the teen star also showed a dip in numbers.

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Newspaper Circulation Numbers Drop

The Audit Bureau of Circulations is reporting a five percent drop in average weekday circulation at 635 U.S. daily newspapers, reports Dow Jones Newswires. The findings covered the six-month period ending in September. Newsday and the San Francisco Chronicle saw their circ numbers tumble 12 percent and 11 percent, respectively.

The Wall Street Journal kept it’s position up top with a circulation of 2.1 million copies in print and through online subscriptions, a 1.8 percent increase year-over-year. The Dallas Morning News also saw a slight 0.3 percent increase. USA Today‘s circulation total dropped 3.7 percent to 1.8 million copies. Seeing the decline, the paper is in the process of enhancing its digital side. And the New York Times fell 5.5 percent to 876,638, although it is tops on Twitter.