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Posts Tagged ‘B. Bonin Bough’

An Evening in Blue

"Perspectives on Social Media" Book PartyStephanie Agresta and B. Bonin Bough spoke to the guests gathered last night at the Soho Trump hotel to launch their book Perspectives on Social Media Marketing. The event was hosted by Weber Shandwick.

Agresta recently joined the firm as EVP, MD of social media in the digital comms practice. Bough, a Weber alum, is global director of digital and social media at PepsiCo.

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SXSWi in Quotes

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[Gym Class Heroes and Fall Out Boy's Pete Wentz at the Ustream Party. Courtesy Nick McGlynn for mediabistro.com/RandomNightOut.com]

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We’re still digging through our notes from SXSW Interactive and wanted to present some of our favorite quotes from the event:

“Institutions fight to keep problems that serve their solution.” –Clay Shirky, Consultant/Author/Teacher

“Social media scares the sh*t out of everybody, because they’re not sure what to do with it.” –Brian Solis, Author/PR Agency Owner

“We’re like eight years into this experiment.” –Foursquare co-founder Dennis Crowley on the location-based craze.

“PR is not going to fix your customer service department.” –Frank Elasion, Senior Director, Comcast National Customer Service

“Last year was about listening, this year is about action.” –Erin Korogodsky, Senior Account Manager, Scout Labs

“Criticism of the mainstream media is misconstrued.” –Markos Moulitsas, Founder, Daily Kos

“I can’t see a future where CNN is solely the middle man.” –Lila King, Senior Producer for Interactive Storytelling and User Participation at CNN.com

“[Gawker Publisher] Nick Denton won’t keep a guy in Mexico when it’s physically dangerous to be there.” –David Carr, The New York Times

“I’ve had enough of agency life.” –Michael O’Connor Clarke, VP Marketing Communications, Freshbooks

“We have such a value on immediacy.” –Randi Zuckerberg, Marketing Director, Facebook

“I would hope the link economy would reward investigative journalism.” –Pete Cashmore, Founder, Mashable

“The Huffington Post and Google News are siphoning off ad revenue from every newspaper in the world.” –Bob Garfield, NPR Correspondent/Author

“[Online publishers] make money the more often we click. They have an economic incentive to keep us distracted.” –Nicholas Carr, Author

“I’ll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.” –Umair Haque in his first blog post since his widely criticized interview of Twitter CEO Evan Williams.

“What’s popular isn’t always what’s good.” –Pete Cashmore, Founder, Mashable

“This is the Davos of digital.” –B. Bonin Bough, Director of Digital and Social Media at PepsiCo

“If you think the internet is going to replace cable, you’re crazy.” –Mark Cuban, HDNet

“Hey, is that Ashton Kutcher?” –Everyone at every party

PepsiCo Digital Director To SXSW Detractors: ‘People Just Don’t Understand The Event’

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This year’s South By Southwest Interactive conference has revealed a much larger attending audience, and much more brand participation. While many attendees have told PRNewser that the festival is “what you make of it,” there are still some vocal detractors who label it as nothing more than a Spring break-like booze fest for digital types.

We asked B. Bonin Bough, Director of Digital and Social Media at PepsiCo, what his take is on all of this. “People just don’t understand the event,” he said.

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“This is the Davos of digital…the reason why we’re here is this is the center of new thinking in this space.”

PepsiCo has 52 employees at SXSW, he said, and the company has launched a “SXSW Edition” of their Pepsi Refresh Campaign, which will dole out $20 million over the course of the year, to “bring digital pro social ideas to life.” The SXSW Interactive edition will award $50,000. (See our previous coverage of the Refresh campaign.)

The company is also a “super sponsor” of the event, said Tammy Lynn Gilmore of SXSW Interactive Press and Publicity.

“At the end of the day it’s about delivering real social impact” said Bough. “We’re plugging people into the Refresh network.”

Social Agency Mango! Marketing Launches with Consumer Brand Clients

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Mango! Marketing officially launched this week with Deirdre Breakenridge and Jay Miletsky at the helm as president and CEO respectively, to offer “hybrid” social media PR and marketing strategy with the tagline “fueled by creative juice”.

Breakenridge is the co-author of “Putting the Public Back in Public Relations” with FutureWorks principal Brian Solis, and Miletsky is the author of ten books on including the upcoming “Perspectives on Social Media Marketing” with co-authors Stephanie Agresta and B. Bonin Bough .

Both Breakenridge and Jay, or Jason Miletsky were partners at PFS Marketwyse and were servicing clients together. According to Breakenridge, “after 15 years, we realized that the work we do now in social media and community building was far bigger than PFS, so we created Mango! to give our clients a hybrid approach to their communication programs–traditional media blended with social media channels.”

We’re not sure of Mango! Marketing headcount at this point though we know there are other permanent employees on board. The firm applies their four-part social marketing approach–MEG, The BIG3 (Facebook, LinkedIn, Twitter), DRIVE, and GO!–for brands such as Kraft, Hershey’s, Emerson, and Michael C. Fina.