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Posts Tagged ‘Bad Pitch Blog’

The 25 (Other) PR Blogs You Should Bookmark Today

BlogHere at PRNewser, we (that’s this team right here) believe we have a sweet blog full of flack-y posts focusing on the PR perspectives behind current events.

We have a firm commitment to sharing stories and objectives along with a light dose of snark every now and then. That’s what got us thinking about other like-minded blogs that feature stories from across this sometimes-great industry of ours. And while this isn’t another edition of “5 Things,” it is a premium listicle.

Here are 25 (other) blogs all PR pros should bookmark.

They are listed in no particular order, but they do have a place in our folders. They should be in yours too.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

The Real Top 14 PR Twits to Follow in 2014

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Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

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‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching

Today’s guest post comes to you courtesy of our friends at PressDoc, the (social) media-friendly press release distribution, tracking and measurement service. To celebrate the release of PressList, a new service designed to help users pitch stories to journalists, the PressDoc team conducted a series of Q&As with experts in the field.

Their first interview subject is Kevin Dugan, a veteran of both the journalism and PR disciplines. He is the co-author of the Bad Pitch Blog, winner of an Award of Commendation in the Blog category from the Public Relations Society of America and a listed member of the AdAgePower 150“. He tweets under the @prblog handle. 

From your experience, which email pitches do journalists pay attention to, and what makes them read the press release?

Pitching success boils down to relevance. In fact, the list is more important than the pitch. If it’s relevant? It can be long. It can have large attachments. I don’t care because I’m focused on the relevant content and not how it was packaged.

How often is it relevant? Rarely.

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