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Posts Tagged ‘bad tweets’

KitchenAid Apologizes for Insulting Obama’s Grandma

To all those who work with social media: When was the last time we warned you to keep your personal and professional accounts separate? Well, it’s time to make that point again.

During last night’s presidential debate, moments after President Obama mentioned his late grandmother, appliance maker KitchenAid’s official Twitter account sent out the following tweet:

“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics”

The brand’s account was immediately bombarded with angry responses, and the tweet was swiftly deleted. In its place appeared this apology:

“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion. #nbcpolitics”

Later, Cynthia Soledad, KitchenAid’s Senior Director of Marketing, began sending tweets from @KitchenAidUSA, trying her best to perform some acrobatic damage control:

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Hey Yahoo, When Does a Joke Become Tasteless?

Today Yahoo! News’s official Twitter feed felt the wrath of an easily offended internet.

The company debuted the #HashOut tag to promote their upcoming “social media talk show” of the same name with a message making light of the recent two-year jail sentence handed down to Russian anti-government punk bad Pussy Riot. Yahoo! tweeted:

“Last week, a Moscow judge sentenced a punk band to two years in prison. What musical act would you send to lockup, and why?”

We guess we can see why they thought this one would work: Everybody has opinions about music, everybody read something about Pussy Riot last week, and everybody likes to be interactive. But Yahoo!’s opening shot fell a bit short: While a few angry re-tweeters noted that the suppression of free speech by authoritarian governments is no laughing matter, we just didn’t think the “joke” was very funny. Read more