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Posts Tagged ‘Bateman Group’

Culture: How Smaller Agencies Keep Up With the Joneses

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Can your agency say this?  Few even try, so it seems.

It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.

It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens. That said, to compete with said biggies in their trek for global PR domination, the “boutiques” have looked into other areas to draw the attention of top prospects: availability, flexibility, tangibility. It was at the “not-so-biggies” where I learned everything else.

So, what’s the rub? The silver bullet these smaller, scalable agencies are using to compete is culture. 

Is that all it takes?

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Reuters, AP Suggest That You Should, Like, Maybe Cut Your Word Count, OK?

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If you had the chance to read our recent interview with Facebook media coach Bill McGowan or our talk with the journalists-turned-content strategists at Bateman Group, you may have noticed a recurring theme: brevity.

Everyone’s all about it.

Now both Reuters and The Associated Press have officially agreed that news stories should come in two varieties: short and shorter. Why? Consider this sentence:

“Our best work does not stand out among a sea of bloated mid-level copy.”

Ouch.

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Why More Firms Are Hiring Journalists As Content Strategists

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If you read this blog (or any other) regularly, then you’ve almost certainly noticed lots of recent reports that seem designed to create a few new creases in your average journalist’s brow.

Reporting may have scored a small victory in moving from America’s worst job to its second worst job for 2014. But whether it’s a failure of media salaries to keep up with inflation or a study revealing that fewer people now say they want to write news for a living, there’s plenty of evidence that journalism still hasn’t quite decided what it will look like ten years from today.

Firms know this, of course–and they’re responding in turn. For example, in order to address the communications industry’s focus on content, content, content, San Francisco agency Bateman Group recently hired former USA Today tech writer Scott Martin while promoting veteran journalist and content practice leader Elinor Mills to VP of content and media strategy.

We asked Martin and Mills for their thoughts on the state of the media and the hack-turned-flack phenomenon.

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Hack Turned Flack: Former Journalist Explains the Transition


Some in the media world are under the impression that journalism and PR are basically much one and the same. While that’s obviously not true, the two disciplines require some of the same skill sets, so the differences are well worth noting—especially if you’re a journalist looking to make the transition or a PR pro who wants a better understanding of the journalist’s perspective.

In a recent post on Contently‘s Content Strategist blog, former journalist and current director of content and media strategy at Bateman Group Elinor Mills explains those differences in greater detail. It’s well worth a read, but we’ve picked some highlights:

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What’s ‘Enterprise Tech’ PR All About, Anyway?

Today we bring you another guest post courtesy of Pasta, a provider of public relations management solutions. Today the company launched “Pasta PR Chats,” a new interview series where employees speak with public relations practitioners of all shapes and sizes—from agency folks, to PR-savvy entrepreneurs, to in-house managers. Their first interview is with Rod McLeod, an account manager at Bateman Group and finalist for this year’s PRWeek Young PR Professional of the Year Award. You can head on over to Pasta’s blog for the entire interview, but here are some choice excerpts along with a clip in which Rod discusses the truth behind a lingering PR stereotype:

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Roll Call: Edelman, INK & ROSES, Synaptic Digital, and More

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head in the New York office, where she will provide expert counsel to clients across the Edelman portfolio in order to reach diverse multinational and multilingual audiences. Sroka will also participate in Edelman’s US Multicultural and Diversity Task Force.

PR Week recently named Sroka one of its “40 Under 40: Rising Stars”. In her previous role as a senior vice president at Porter Novelli, she established a multicultural marketing group with an emphasis on the burgeoning Hispanic market, managing global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s. (Release)

INK & ROSES announced that Amy Wein has joined the agency as senior vice president. Formerly SVP of PR and Social Influence at Mullen, Ms. Wein comes to the agency with 15 years’ experience developing strategic media and brand building campaigns. In her new role, Ms. Wein will be responsible for overseeing strategic planning and program development across several agency clients. Prior to joining INK & ROSES, Ms. Wein developed and executed campaigns across mass and prestige channels on behalf of L’Oreal, Avon, Proctor & Gamble, Henkel, Hain Celestial Personal Care, Johnson & Johnson and others.

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Spin the Agencies of Record

Skyy Spirits has chosen Alison Brod PR as its AOR for Skyy Vodka and Skyy Infusions, the brand’s fruit-flavored vodkas, providing consumer PR, event support, and online awareness. The firm will also work with the X-Rated Fusion and Midori Melon liqueurs. Alison Brod PR was chosen after a review period in which the previous AOR, The Rose Group, was not included. The Rose Group had worked with the company for seven years. [via PRWeek]

Motista, an on-demand product for marketers, has selected Bateman Group as PR and social media AOR after a competitive review. The firm will work on corporate brand building, messaging and content, analyst relations, media outreach, and a variety of other tasks.

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Spin the Agencies of Record

Unisys has selected Lewis PR as its U.S. corporate AOR after a competitive pitch. The firm has already begun work on a program that will bring awareness of the company’s thought leaders and its work solving IT issues for clients.

City of Hope, a research and treatment center for a variety of life-threatening diseases, has chosen Weber Shandwick as its AOR for cause marketing and PR programs. The firm will raise awareness for the center’s work.

RecycleBank, a company that gives deals and rewards to people who recycle and take other “green” measures, has chosen the Bateman Group for PR services including partnership, corporate, and consumer communications. Tyler Perry, a Bateman VP based in NY (ha!), will lead the account. Its first initiative is the “Green Your Home Challenge,” which is taking place this month. The news of the new client coincides with the opening of Bateman’s new offices in Brooklyn.

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Spin the Agencies of Record

Account wins in this edition of Spin the Agencies of Record include a beverage company, a broadcast business, an outlet for pet owners, and some digital work.

  • Data security company Protegrity USA enlists Bateman Group as PR and social media AOR.
  • Wall Street Communications broadcasts the message for HTN Communications, formerly Hughes Television Network.
  • 104 West Partners adds online marketplace ClickBank and talent matching company Evolv to its roster.
  • DNA Beverage Corp revs up with Transmedia Group for its “Start Your Engines” campaign.
  • Pet owner newsletter and website Daily Kibble has selected Whitegate PR for holiday outreach.