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Posts Tagged ‘Baylor University’

Baylor Hired a PR Firm for BCS Championship Awareness


(Photo Credit: Tim Sharp/AP via Bleacher Report)

The NCAA has given football fans and fantasy acolytes alike what they requested — a real college football playoff. Okay, maybe it’s more of playoff-ish, but it’s a start.

Last night, the latest rankings put a certain Fort Worth, Texas college at Number 3 (holler!) but left another North Texas institution out in the cold.

Baylor University has had a great season, and they even beat TCU in a glorious game earlier this year. But instead of working on a defense as porous as a block of Swiss Cheese, the team has decided to devote its money and energies to another cause: self-promotion.

Yes, the football team hired a public relations firm.

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Study: PR Pros Are Much More Than ‘Yes Men’

Today in News We Already Knew, a recent study tells us that PR professionals aren’t all about representing their clients–they’re also dedicated to serving the public interest. In fact, they’re sometimes more concerned with maintaining ethical standards than with their duty to their own organizations.

The full study, which is unfortunately not available to the public, appeared in the Journal of Mass Media Ethics: Exploring Questions of Media Morality (which sounds fascinating, doesn’t it?). Author Marlene S. Neill, Ph.D., a lecturer on journalism and public relations at Baylor University, and co-author Minette Drumwright, Ph.D., associate professor of advertising at the University of Texas at Austin, conducted in-depth interviews with 30 executive-level PR pros, each with an average of 27 years’ experience in the industry. Most had served as chief public relations officers in organizations ranging from government groups and non-profits to major corporations.

Other findings:

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