Today in News We Already Knew, a recent study tells us that PR professionals aren’t all about representing their clients–they’re also dedicated to serving the public interest. In fact, they’re sometimes more concerned with maintaining ethical standards than with their duty to their own organizations.

The full study, which is unfortunately not available to the public, appeared in the Journal of Mass Media Ethics: Exploring Questions of Media Morality (which sounds fascinating, doesn’t it?). Author Marlene S. Neill, Ph.D., a lecturer on journalism and public relations at Baylor University, and co-author Minette Drumwright, Ph.D., associate professor of advertising at the University of Texas at Austin, conducted in-depth interviews with 30 executive-level PR pros, each with an average of 27 years’ experience in the industry. Most had served as chief public relations officers in organizations ranging from government groups and non-profits to major corporations.

Other findings:

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