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Posts Tagged ‘Beyoncé’

Your ‘Alternate Reality Bus Stop’ Stunt of the Week

We’re not 100% sure how this tech toy helps sell Pepsi Max, why it doesn’t involve Beyoncé, or whether anyone would truly believe eyes that “see” a tiger strolling along a London sidewalk.

But it’s still a pretty cool “experiental marketing” stunt, right?

Someone certainly had fun designing it, at least. And unlike last year’s viral “Jeff Gordon takes terrified car salesman on test drive” clip, there’s no debate over whether this one is real.

HBO Goes All in on Hip-Hop Promo with ‘Rappers as Game of Thrones Characters’

Kanye

“…he is an a$$hole but is also very good at business and things…”

Did you hear that HBO wants to “diversify” the Game of Thrones audience? It’s true—and they didn’t stop at the mix tape.

In order to push the hip-hop/GoT connection as far as it can possibly go, the network’s promo team enlisted writer/watercolorist/man about town Shea Serrano to re-imagine top rappers as GoT characters on…

MySpace “Discover”. (It’s a thing.)

Go ahead and laugh, but Serrano definitely hit the mark on some of these.

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Just Don’t Call Beyoncé ‘Bossy’

In case you haven’t seen it, the latest PSA created by Sheryl Sandberg‘s Lean In along with Lifetime, BBDO and The Girl Scouts of America concerns the persistent use of the word “bossy” to describe ambitious women—particularly those in leadership positions.

We think you’ll agree with the mini-campaign’s message: “bossy” is an obvious stand-in for another, more demeaning B-word.

If we had to make one tiny critique, we might say that the PSA could have included more men given the fact that they are the ones who need to hear this most.

And we don’t really need to say it, but an appearance in the next Lean In campaign would be publicity gold for any brand or personality.

Now for the big question: what words have outlived their usefulness to the communications industry? We can think of a few…

UK Firm Slammed for Requiring Journalists to Tweet Promos for Press Access

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Wonder what their conditions were

In case you missed it, Lorde and One Direction won big at this week’s Brit Awards (the UK equivalent of the Grammys). Beyoncé played, someone posed as Daft Punk, and everyone made fun of everyone else’s outfits. In other words, it was a night out in London. From where we sit, the losers look a lot like event sponsor Mastercard and its firm House PR.

Lots of Brits ripped mercilessly on the #PricelessSurprises tag thanks to what we hope will prove to be 2014′s most tone-deaf media relations move.

Some details from the offending “you must agree to these conditions” email to a journalist, which must be seen to be believed, via the UK’s Press Gazette:

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Beyoncé and the New Face of Music Promotion

Last night’s Grammy Awards left one thing more exposed than Beyoncé‘s backside: the fact that the pop music promo game has changed. Queen B makes the rules and everyone else follows along, basking in her shadow.

It’s not really all that simple, of course: plenty of successful acts move through the usual channels when it comes to marketing and earned media. But when one reaches the heights occupied by the top of the pops, rules no longer apply.

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The New York Knicks Have Some Front-Row Seats for Your Famous Clients

Madison Square Garden isn’t just Spike Lee‘s house anymore. It also belongs to Anna Wintour.

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(Pic via MTV/Getty Images)

And Beyoncé (with Jay-Z and Chloe Sevigny):

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Facebook’s ‘Relationships Guy’ Would Like a Word with Your Clients

Handshake

You may have heard that Facebook‘s undergoing yet another series of tweaks to its news feed and advertising services, the most significant of which will be a new “what’s trending” feature that could theoretically place more of your content in front of targeted users’ eyes. We just hope it’s better than the company’s hashtag #fail.

On a more “on the ground level” level, Reuters reports that Dan Rose, vice president of partnerships for the Blue Dude Group, is on the lookout for brands and celebrities to form partnerships like the one that allowed Beyoncé to surprise everyone by announcing her new album release on Instagram.

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The 10 Biggest PR Winners of 2013

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Toast of the town

Yesterday we gave your our list of 2013′s biggest losers, so now it’s time to go positive (in keeping with #4 on this list) with the biggest winners of the past twelve months.

Through some combination of skill, good fortune and great public relations, these ten had a pretty good 2013.

Here’s to the promise of a new year; be sure to let us know who we left out.

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Beyonce is Full of Surprises: Buys Shoppers Gifts at Walmart To Support Big-Selling Album

They don’t call her Queen B for nothing. And she is a benevolent monarch.

Beyonce showed up at a Massachusetts Walmart this past Friday. And after tossing a doll in her shopping cart for Blue Ivy, she announced that she would pay for the first $50 of everyone’s purchase in the store, a total of $37,500.

Well, actually, if you watch the clip, it kind of unfolds a bit like a political campaign video doesn’t it. Complete with her hugging a baby.

As she says in her prepared notes, Beyonce is in Walmart because her new album just arrived. So after generating massive buzz by surprising the world with the album, releasing it with no notice on iTunes at midnight on December 13, she stars in a viral video where she’s just giving away stuff to cheering fans. And if you stick around through the end, you get shots of her name repeated over and over again across the front of her CDs.

Like I said, they don’t call her Queen B for nothing.
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Our 26 Biggest Stories of 2013, Part One

High fivin' sunbeams

High fiving sunbeams and eating dolphins, bro

They came. They saw. They made you click. They were our biggest stories of the year.

These posts were alternately embarrassing, inspiring, thought-provoking and barely comprehensible—but they attracted the most attention from our readers for reasons that we don’t always understand.

In fact, there were so many great ones in 2013 that we decided to double the original total of 13 to 26. What’s that, you ask? Of course we’re not splitting the list in half in order to get more posts up during the holiday season. What a ridiculous question!

On to the list, which we dedicate to our faithful readers. Let’s hope the news of stunts, mistakes and misdeeds gets a little brighter in 2014 (yeah, right).

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