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Posts Tagged ‘Beyond’

The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Next Fifteen Reports 19 Percent Revenue Increase

Next Fifteen Communications Group, which counts Bite, Text 100, and The OutCast Agency among its firms, reported a 19 percent increase in revenues to £40.8 million (about $66.37 million, at today’s conversion rate) for the six months ending January 31, 2011.

Profits were also up 19 percent from £2.08 million in 2010 to £2.49 million (about $4.05 million) this year. Organic growth was up 11 percent in the U.S.; the U.S. is also responsible for about half of the company’s revenues. The U.K. and APAC produced four percent organic growth and the EMEA region was flat.

Like many other firms, Next Fifteen credits the digital space for the positive outcome.

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Next Fifteen Earnings Release Includes Acquisition Announcement

More good news on the earnings front: Next Fifteen Communications Group announced an 11 percent year-over-year revenue increase today. The company reported £72.3 million  (about $113.6 million using today’s exchange rates) in revenue for the year ending July 31, 2010, an increase from £65.4 million in 2009.

Next Fifteen’s five PR agencies are Text 100, M Booth & Associates, The OutCast Agency (recently rebranded),  Bite, and Lexis.

Among the accomplishments for the year, the press release highlights the acquisition of M Booth, the 55 percent acquisition of Upstream Asia to create Bite Asia, and the creation of the new digital consultancy Beyond.

Slipped in at the bottom of the release is the announcement that Next Fifteen has acquired an 85 percent stake in The Blueshirt Group, a San Francisco-based financial communications company that serves the technology sector.

In a statement, chairman Will Whitehorn said:

The Group has recovered well from the economic slowdown and has continued to invest in its future, while maintaining one of the most conservative balance sheets in the UK marketing services sector. It remains highly ambitious and believes it has significant opportunities for growth over the medium term, both through organic growth and selective acquisitions. This is evidenced by the announcement today of the acquisition of The Blueshirt Group, a financial communications company based in San Francisco.