Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.”
Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.
And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.