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Posts Tagged ‘Big Fuel’

Social Media Week Goes ‘Beyond Facebook and Twitter’

Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.

Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.

And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.

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Publicis Reports More Than 7 Percent Organic Growth for Q2, First Half

Publicis Groupe reported €1.41 billion (about $2.03 billion according to today’s conversion rates)  in revenue for the second quarter, an increase of 2.7 percent from Q1. Organic growth was 7.6 percent. That exceeds the 6.5 percent organic growth of the first quarter and the 7.1 percent year-over-year.

For the first half, revenue totaled about €2.7 billion (about $3.88 billion) with organic growth of 7.1 percent. Organic growth was 5.3 percent in 2010. Revenue is up 6.3 percent from the prior year.

Publicis Groupe is home to MSLGroup, which is part of the Specialized Agencies and Marketing Services division (SAMS), housing both the digital arm and PR firms. For the first half of the year, the SAMS group contributed 49 percent of revenue.

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Publicis Takes Majority Stake in Big Fuel

Publicis Groupe announced today that it has taken a 51 percent stake in Big Fuel, a New York social media agency. Big Fuel will be integrated with Vivaki as the social media arm of the company’s digital firms, which include Digitas and Razorfish.

According to the press release announcing the stake, Publicis could purchase 100 percent of the company by 2014.

Big Fuel has 170 employees, growing from 30 in 2010. Publicis’ press release also states that the company is expected to experience a 500 percent year-over-year increase in revenue to nearly $30 million. Its clients include GM, Clorox, and Colgate-Palmolive.

Last week, Ad Age speculated about the move, writing, “All told, the Big Fuel acquisition gets Publicis one step closer to achieving its goal of deriving 35% of total revenue from digital business.” The article goes into detail about Publicis’ May acquisition of Rosetta Marketing Group for $575 million, another digital investment.