The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation have put together a challenge to communicators worldwide to take two pieces of paper and “help change the world.”
Grand Challenges Explorations: Aid is Working. Tell the World asks any individual, team, agency, or company to submit a communications idea simply expressed on just two pages of A4 paper. The brief calls for “new and innovative ways of telling the real story behind global aid.”
Up for grabs is $100,000 for the development of your idea, and the chance to be mentored by the Grand Prix Winners from Cannes Lions 2011 — top advertising and communications professionals from around the world — a group dubbed the ‘Cannes Chimera‘.