TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Bite’

How Does Content Marketing Relate to PR, Again?

shutterstock_151037795

Tired of this question already? Get used to it—sponsored content and brand journalism and content marketing are here to stay (not that they’re really anything new).

Thanks to The Guardian‘s latest conversation (sponsored by Outbrain) on the relationship between PR and whatever you want to call that other thing, we have some helpful quotes!

From Justin Pearse, head of marketing at Bite:

“Using great content to tell brand stories has always been with us…The problem [with new content distribution channels] though is it’s these technologies that have also led to a flood of content pollution online, as brands create content for algorithms, not people.”

From Jeff Pyat, head of global PR at Outbrain:

“PR firms need to have a strong understanding of all the distribution channels available to them…If PR owns the content, the industry will be well positioned for the future.”

From Jo Sheldon, executive director at Edelman:

“It has to be signposted so that consumers know who’s funding it and can make their own judgements. If it’s great content, relevant and in the right place they’ll enjoy it—paid or earned.”

Does that clear things up?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Next Fifteen Reports 19 Percent Revenue Increase

Next Fifteen Communications Group, which counts Bite, Text 100, and The OutCast Agency among its firms, reported a 19 percent increase in revenues to £40.8 million (about $66.37 million, at today’s conversion rate) for the six months ending January 31, 2011.

Profits were also up 19 percent from £2.08 million in 2010 to £2.49 million (about $4.05 million) this year. Organic growth was up 11 percent in the U.S.; the U.S. is also responsible for about half of the company’s revenues. The U.K. and APAC produced four percent organic growth and the EMEA region was flat.

Like many other firms, Next Fifteen credits the digital space for the positive outcome.

Read more

Next Fifteen Earnings Release Includes Acquisition Announcement

More good news on the earnings front: Next Fifteen Communications Group announced an 11 percent year-over-year revenue increase today. The company reported £72.3 million  (about $113.6 million using today’s exchange rates) in revenue for the year ending July 31, 2010, an increase from £65.4 million in 2009.

Next Fifteen’s five PR agencies are Text 100, M Booth & Associates, The OutCast Agency (recently rebranded),  Bite, and Lexis.

Among the accomplishments for the year, the press release highlights the acquisition of M Booth, the 55 percent acquisition of Upstream Asia to create Bite Asia, and the creation of the new digital consultancy Beyond.

Slipped in at the bottom of the release is the announcement that Next Fifteen has acquired an 85 percent stake in The Blueshirt Group, a San Francisco-based financial communications company that serves the technology sector.

In a statement, chairman Will Whitehorn said:

The Group has recovered well from the economic slowdown and has continued to invest in its future, while maintaining one of the most conservative balance sheets in the UK marketing services sector. It remains highly ambitious and believes it has significant opportunities for growth over the medium term, both through organic growth and selective acquisitions. This is evidenced by the announcement today of the acquisition of The Blueshirt Group, a financial communications company based in San Francisco.

Next Fifteen Opens Digital Shop After Acquiring Type3

nxt15.bmp

Next Fifteen Communications Group, the holding company of firms including Text 100, Bite, Outcast, M Booth and a number of others opened a dedicated digital consultancy Beyond (previously codenamed ‘Project Metal’), announced today.

The $115 million company purchased digital design and strategy firm Type3 a week ago, and is merging its 20 person staff with Context-Analytics, a 10 person research shop to form Beyond. Clients include Google, Genentech, Hilton Group and Virgin America. Beyond has staff in San Francisco and London, and will be opening a New York office within weeks.

According to spokesperson, the new firm will emphasize the disciplines of listening and influence more associated with PR firms, in concert with a three-prong earned, owned and paid media mix.

Like MDC, Next Fifteen has grown considerably through the constant acquisition of small firms with various marketing expertise.

RELATED: Next Fifteen CEO Tim Dyson: ‘Still Very Active’ With Acquisitions