AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Black Friday’

New Holiday Shopping Patterns Signal the Beginning of The End of Black Friday

holiday shopperThe numbers released so far for sales on this year’s Black Friday are way down. While the National Retail Federation says 87 million people still hit the stores, Black Friday just ain’t what it used to be.

In some ways, the shifts reflect the modern shopper’s use of the internet to buy gifts. In another way, the decline in shopping on this particular day is out of necessity. The PR and marketing campaign for Black Friday was too successful to be contained in one 24-hour period.

Ultimately, the most important thing for retailers is that they make their numbers for the season. But going forward, it’s becoming clear they won’t be able to count on Black Friday to put them in the black.

(Cyber Monday update after the jump.)

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

How PR Tried to Take Away ‘Black Friday’

you have to fight So here I am, wrapped in my Santa Snuggie with a Turkey hat, going in and out of a gravy-induced coma while beset by media coverage of “Black Friday.”

The mayhem. The carnage. The humanity.

I thought this day of delirium had to do with getting stores “in the black,” but then I stumbled upon a Big Friday fact that I didn’t know:

PR tried to kill it…or at least spruce up its reputation a bit.

Read more

APOCALYPSE WATCH: Gizmodo Shares What’s Wrong with America

gizmodo-logoWhat’s the state of the United States today?

From the Kardashians to the “Real Housewives,” athletes’ contracts to underpaid civil servants, the cost of living in New York to the even higher cost of living in San Francisco, there are tell-tale signs everywhere.

However, few things on the planet will offer a darker portrait of humanity in general than the Black Friday ballyhoo.

But what if there were something about Thanksgiving that overshadows the sight of people literally pitching a family-sized tent in front of Walmart to save $200 on a TV?

Gawker property Gizmodo just shared such a thing.

Read more

APOCALYPSE WATCH: Black Friday Expands, Rebrands as ‘Black Week’

walmart-fights

Still wondering why we “can’t have nice things?” Two words: Black and Friday

It’s yet another unofficial American holiday during which people are allowed — nay, encouraged — to re-enact scenes from The Purge in hopes of scoring $400 off a big screen TV. The doors open, and may God have mercy on the soul of whoever is standing at that partition.

The stampede is on and the fights go viral faster than you can type #WalMartFights. However, if you think one day is enough of this madness, you better ask somebody. This year “Black Week” because it’s hard out there for a retailer.

Read more

RadioShack Forced to Stay Closed on Thanksgiving After Employee Mutiny

screen-shot-2014-11-12-at-12-10-49-pm

The formerly dominant personal technology super store, Radio Shack, is suffering in many ways.

This Dallas/Fort Worth-based company is laying off employees almost on a monthly basis. It is closing hundreds of stores annually. Its brand is considered so antiquated that self-deprecationwas in order for its last Super Bowl commercial. Now it is facing almost certain bankruptcy.

That said, there’s still hope: Black Friday, Cyber Monday, and all that they imply. Unfortunately, it seems that this business can’t quite get those right. Maybe that’s why they hired Weird Al: this story feels like a parody of how to get ready for the holidays.

Read more

#WalMartFights = PR Nightmare

Today we give thanks for the fact that we didn’t spend Thanksgiving night in jail after stabbing a fellow shopper over a Walmart parking space.

What, you didn’t notice that lots of people are making fun of Walmart today?

The world’s biggest seller of cheap crap took some unusual steps to minimize the easily predictable wave of viral stampede videos this year. These steps ranged from beefing up security with off-duty cops to “using quota systems” for the hottest products and even issuing separate wristbands for sales events starting at 6 and 8, which allow shoppers to “return two hours after an event starts to pick up their purchases.”

But all the “SHOPSTRONG” bracelets in the world couldn’t prevent this knock-down-drag-out over a television:

US CEO Bill Simon made the morning show rounds today in what Forbes calls a “PR offensive.”

How did it go?

Read more

Starbucks Joins the Black Friday Black Eye to the Holidays

Kinda says it all to me after this holiday buzzkill news

Kinda says it all to me after this holiday buzzkill news

Sure, there’s a Starbucks on every corner. If you don’t believe me, listen to the great Lewis Black explain it.

Now, I understand Starbucks thinks it is a retail giant, but it’s not. Admit it, O’ siren of the coffee bean. You sell addiction in a nicely tight package of prepubescent angst.

Your smarmy baristas may be happy to provide some fattening lemon, pumpkin or other fru-fru bread, but you are placed on every street corner in the known world to sell coffee.

Your PR is for coffee. Your products are known as coffee. Your bottom line is laced in it.

So, far be it from me — who just loves all this Thanksgiving Thursday / Black Friday hurry-hurry-sell-till-you-puke-mess — to allow a moment like this to go by without a comment of snark. But Santa has decided that Starbucks would be better served as a big box retail store than a depot for hipsters ogling over each other’s skinny jeans and graphic tees.

According to the ConsumeristStarbucks’ Black Friday deal is $65 for a stainless steel tumbler that comes with an entire month’s worth of free espresso-based beverages.

Well, dip me in a caramel macchiato and call me java mama. I hope this comes with an appointment to an internist because your damn liver and kidneys may have something for you by New Years.

Study: How Will (Female) Shoppers Behave This Holiday Season?

shutterstock_106530410

It’s the question that’s dogged every marketer for the past twelve months.

The quarterly “Why She Buys” shopping index, created by female-centric firm Lippe Taylor and influencer marketing company SheSpeaks, reached some revealing if not entirely unexpected holiday season conclusions after surveying more than 3,000 American women. A few of the big numbers:

  • 43% of women are “very” or “somewhat” concerned about their financial situations, up 19% from the prior year
  • 48% of women say they will spend less during the holiday season than last year, which is a 30% increase from the prior year
  • Women are equally likely to shop on Black Friday (50%) and Small Biz Saturday (33%) when compared to last year, while only 16% say they will shop on Thanksgiving

So they’re going to be shopping on Black Friday, protests be damned—but they’re only in it for the sales.

This isn’t a huge shocker, but the fact that the numbers have increased this year is worth noting.

Now what about digital?

Read more

Best Buy Wants You to Film Yourself Standing in Line on Black Friday

Oh hey: remember this holiday classic?

How about this one?

Best Buy is hoping against hope that nothing like that happens this year. In fact, they’re so sure that everything will go smoothly on Black Friday that they’re encouraging customers to Vine the experience. And by “the experience” we mean the process of waiting in line to shop at Best Buy.

Bad idea, you say? AllThingsD called it “risky”, which is an understatement.

Read more

7 Holiday Pitching Tips for PR Pros

HolidayPRPitchThe holidays are the perfect time of year for PR pros to showcase a new product to the world. Members of the media are compiling their holiday wish lists, Black Friday is around the corner and consumers are hungry to hear about the hottest new trends.

So how can you be sure your product is seen (and most importantly, bought)? One of the first steps publicists need to take is a journalistic one: Do some research.

Most marketing companies sell media databases that have a list of beats, pitching tips and full contact information. In addition, there are free resources, including using LinkedIn and Twitter to find journalist information. (You’ll also find editor email addresses within Mediabistro’s own Mastheads database and How To Pitch articles.) Some of the most successful publicists have long-standing relationships with media outlets and social influencers because they took the time to research which department or journalist is responsible for that section.

To hear more tips on how to pitch during the holidays, including how to use social media to your advantage, read: 7 Holiday Pitching Tips For PR Pros.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

NEXT PAGE >>